Mediavine is proud to offer detailed, daily reporting for all our publishers. 

In the Mediavine dashboard, you will find a breakdown of all your ad units and their impressions, CPM, fill rate, viewability and overall revenue. 

Depending on the units you have enabled, your list will look something like this under the section Mediavine Display By Ad Unit: 

Let's go into detail about what each of these units is and does for your site: 

Adhesion desktop: When enabled, the desktop adhesion unit loads in the footer of a browser on desktop. It is a high-performing ad and strongly recommended. 

Adhesion mobile: When enabled, the mobile adhesion unit loads in the footer of a browser on a mobile device. It is a high-performing ad and strongly recommended. 

Adhesion tablet: When enabled, the tablet adhesion unit loads in the footer of a browser on a tablet device. It is a high-performing ad and strongly recommended. 

Adhesion video: This is the beta video adhesion unit, our patent-pending video unit for mobile. Publishers can select a featured video to run in rotation with the mobile adhesion unit. It will only run if a video wins the auction for the mobile adhesion ad. 

Content BTF: These are the in-content ad units that run inside of your site's content on desktop. 

Content mobile: These are the in-content ad units that run inside of your site's content on mobile devices.

Leaderboard: An optional unit, this horizontal ad known as the leaderboard appears toward the top of sites. 

Recipe BTF: For sites with recipe content, the recipe card ad appears within the recipe card on desktop.

Recipe mobile: For sites with recipe content, the recipe card ad appears within the recipe card on mobile devices.

Sidebar ATF: One of our two sidebar units, this is the above-the-fold sidebar ad. It usually appears as one of the first 1-3 items in the sidebar. 

Sidebar BTF: Also known as our sticky sidebar ad, the below-the-fold sidebar ad lives at the bottom of the sidebar. It "sticks" with a reader as they scroll through your content. 

Video: This item represents video ads that play pre-roll with the Mediavine video player. If you have uploaded videos to your Mediavine dashboard and embedded them in your site, they will appear here. 

Sticky video: Our beta sticky desktop player bumps videos to the top of your posts, then allows the ad and video to "stick" with a reader as they scroll down a page of your site. 

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