When you run Mediavine ads, you use CBA In-Content Logic, which means we will intelligently space your in-content ads using the CBA guidelines that state that ad content can not be more than 30% of the total page height. 

The CBA In-Content Logic works by measuring the entire length of your content, and then only placing enough ads inside to fill the % of the total content you have chosen for your site's ad density. The default is 30% on mobile and 25% on desktop. The logic will then space them through the post with a minimum of 2 paragraphs between ads. 


The CBA logic comes with its own set of frequency, spacing, and limit controls for both mobile and desktop. You can adjust these as necessary, but use caution because these settings can have a large impact on your revenue.


By default, ads on desktop and mobile will be spaced at least 2 paragraphs apart in your content. This can be adjusted from 1 to 3 on both mobile and desktop. 

CAUTION: Increasing ad spacing will give you fewer ads in your content. This will mean lower earnings and RPM.


Mobile and desktop ad limits are set independently of one other. Our recommended setting is "Optimized for Content Length". This will allow our logic to automatically limit the ads based on your density settings. If you would like to further limit the total number of ads allowed in-content per post, you can do so using these settings. This can be helpful for sites with EXTREMELY LONG content where there are a significant number of posts over 2000 words long and including several long photos. 

If you have any questions, email us anytime at
publishers@mediavine.com or use the chat bubble in the bottom right corner of your screen! We're here and happy to help!

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