Chicory is an optional third-party advertising unit for sites with recipe content. Sometimes Chicory includes native ad units within the recipe card called Chicory Premium Campaigns.

Brands buy ads through Chicory, and the ads are shown on recipes that contain a targeted ingredient. Unless a publisher opts out, Chicory will automatically detect the targeted ingredient and place the ad on their site for the duration of the campaign. For example, Land O'Lakes might buy an ad that will appear any time a recipe calls for butter or margarine. 

If you need to opt out of an entire campaign, you can reply directly to the Chicory campaign announcement email, which are sent the same week that new a campaign goes live.

If your opt out is in regards to a dietary restriction, Chicory can update your campaign tag preferences on their end. This will allow them to select tags for ingredients or products that you would like to exclude from running on your site. Chicory offers these options so that if you’re a vegan food blogger, you never need to worry about opting out of a milk or chicken ad campaign, etc.

Don't hesitate to reach out to publishers@mediavine.com if you have any questions!