With our exclusive IAB-framework-based solution, your Consent Management Platform is fully integrated with your Mediavine ads.
The CMP (Consent Management Platform) is a consent pop-up that will show to your EU traffic, allowing them to opt in or out of data collection in an easy-to-read, easy-to-use, customizable platform.
If your reader opts in, they'll be shown personalized ads just like normal.
If your reader opts out, they'll be shown no ads at all after September 21, 2020. Before that date, users will see non-personalized ads.
If a reader that has opted out changes their mind and wants to opt in, they can change their preferences in the "Change Privacy Settings" link in the footer of the site.
Down the road we will have an option to include a "reminder" pop-up to the user, but that isn't available quite yet.
Preliminary testing on The Hollywood Gossip is seeing upwards of 95% consent rates, ensuring that your digital advertising revenue from users in the EU remains intact.
Each site will be unique, but we are very hopeful that this trend will continue across all of Mediavine's partner sites.
To turn on the Mediavine CMP, please visit your Mediavine Dashboard Settings area, and click on the "Privacy" tab.
Once you are there, you'll see a few different options:
Do Not Show Ads to EU Residents
This option will show no ads to EU readers. If you have significant EU readership, you will likely see revenue decreases if you choose this option.
Use Mediavine CMP
This will activate the popup in the screenshots above. Your readers in the EU will have the choice to opt in or out of your personalized ads.
The consent will show once per EU visitor, and is good for up to 13 months, unless any of the following happens.
- Mediavine's vendor list is updated
- A user's cookies are cleared
If those items happen, it will show the popup again to get an updated consent.
If you're curious and would like to run a test, we recommend using a VPN to emulate browsing in from a country in Europe. If you're unsure about what a VPN even is, don't worry! Just reach out to email@example.com and one of our support specialists will be happy to run a test for you!
You can also append ?test=gdpr to the end of the url to force the modal to show.
Utilizing the Mediavine CMP will ensure that the display and video advertising portion of your GDPR requirements are compliant with this new law, but this is likely NOT all you need to do to be fully compliant.
But please make sure that things like affiliate links, your email marketing services, sponsored campaign tracking pixels, giveaways, and ANYTHING on your site that collects data about your readers has been looked at and taken care of.
Please contact a lawyer for specific recommendations on becoming fully GDPR-compliant. Each site and situation is unique, and we cannot give legal advice.