Whether this is the first time with ads on your page, or you switched from another provider - when you place new ads on your site, it basically hits the reset button on all your ad prices in the open marketplace.
We have to rebuild the history between your site and the buyers to make them appreciate your new ad placements. It may take up to 3 months to get optimal RPMs, but that time frame really varies depending on the history of your domain, as well as all the other details that go into RPM. We do our best to make sure it happens much faster than that.
Please have patience and know this is a long term optimization plan with us, and we'll get you there. We are here to help build a sustainable business which means butting all the pieces in place to earn well now, 6 months from now, and far into the future of your site.
You can help boost your RPM right away by ensuring your content is formatted in a way that will increase viewability and performance.
Having a short sidebar, long content with short, easy-to-read paragraphs, and lots of big, beautiful images inside will go a long, long way to ensuring your revenue is growing as quickly as it possibly can.
If you have questions, comments, or concerns - we are always here to help!