A Guide To Making Your Own Featured Video!

These instructions will help you experiment making your own featured video similar to these videos: 

You can also use this guide to put together post-specific videos to embed in your blog posts!

There are many different tools available to do this. You can even use iMovie if you have an iPhone and can put together high-quality videos quickly and easily.

For this demo, we will be featuring Animoto, which is the tool that we use.

I like Animoto because it was the most-user-friendly, cost effective, and had the most professional looking templates, in my opinion. It is super fast to throw together, and they have amazing templates to choose from. You can even choose different fonts and colors to match the aesthetic of your site. 

We’ve seen great success with "Reader Favorites", or "Trending Content" topics for featured videos. Make sure to include plenty of text explaining what you are showing, or pull a quote from your site to feature. You want these videos to add to the overall value of your website, and be useful to your readers. 

The ideal video length is between :45 - 1:30, if you will be running our Up Next feature, which is essentially a playlist that runs with a pre-roll video ad before each video.

Once you sign up with Animoto, you can begin creating your video. 

(Note: Animoto requires a paid subscription. Check out their website for annual or monthly pricing options.)

How to create a Mediavine video

Click, “CREATE”:

If you have had an Animoto account for a while, you will have the option to choose between Animoto Memories or Animoto Marketing. New users will not have this option.  

We use the Animoto Marketing option. We chose Start From Scratch, then “Concrete” for the video style. If you see something else that catches your eye, feel free to use that!

When creating your storyboard, click “ADD A BLOCK” to choose from these options:

For the first block, we suggest including your logo or image with your Video Title. This is the first thing your readers will see when watching your video. 

If you have a food blog, you can include a screenshot of how to search for the featured recipes on your homepage. We use the tool, Skitch, to add arrows and text to screenshots. 

Choose 5 images that you want to represent your blog. Whether that be your most recent posts, most popular posts, or posts you are most proud of...anything will work here! Include a short title explaining what the image is about. You can experiment with different colors and sizes as well. 

Lastly, you can end your video with your logo. Here is the order we usually follow in terms of which block options to choose:

Animoto gives you some great free options to choose from if you’re interested in adding music to your video. 

Once you are finished, click “PREVIEW”:

Then, at the bottom, “PRODUCE”:

From there you can name your video, jot down a description, and click “FINISH”.

Congrats! Your video is finalizing! 

Make sure to click on the download tab, then you can download the MP4 file (we choose 720p):


Finally, upload your video to your Dashboard and be sure to check out our great video options in your Settings! 

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