In our quest to always offer the fastest ads available, and put the controls in your hands so you can decide what to prioritize, we created a feature that allows you to optimize your ads for Mobile and Desktop Pagespeed.

What is it?

Optimize for Pagespeed helps speed up your site in three different ways.

1. It removes all ads from the first screen view

Your leaderboard (if you are running one) and your top sidebar ad (on desktop) will be removed with this mode on. Your adhesion units won't load until you scroll either.

2. Lazy Loads all ads

We already lazy load ads, but this feature turns on a supercharged lazy loading.

3. Deferring ad tech

This feature will defer the entirety of Mediavine's ad tech until the content has a full chance to load and the page becomes interactive.

What are the results?

If you have a well-optimized site already, but were still struggling to increase those scores due to ad-related items, you'll now have near-perfect mobile and desktop speed results on Google Pagespeed Insights, Webpagetest.org, and GTmetrix.

Yeah. You read that right.

The results are universal, as real-world platforms like Chrome User Experience Report and Google Analytics will report the same, insanely fast load times.

Where can you find these settings?

You can find these settings by navigating to the Ad Settings tab within your dashboard settings.

Should You Enable?

YES!

Pagespeed cannot be ignored, and any temporary losses will be well worth the long term gain you will see from focusing on the speed of your site.

NOTE: The Optimize for Desktop Pagespeed Setting will remove all ads above the fold. In many cases, this will impact the first sidebar ad, and potentially affect revenue. You can mitigate the potential performance losses by ensuring that your top sidebar ad is targeted below-the-fold. Learn more here

We are happy to assist with this. Please reach out to us at publishers@mediavine.com.

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