The CCPA is a new set of regulations that details how and when a person in California can opt out of having their information collected and shared. 

Specifically, it is a privacy and consumer protection bill (AB-375) for residents of California. It is effective on January 1, 2020.

CCPA regulations are designed to enhance privacy and data protection for California residents, much like the EU’s General Data Protection Regulation (GDPR) last year.

In order for your site to be compliant in regards to your Mediavine ads, we've implemented a CCPA CMP (Consent Management Platform) that ensures California residents are given the option of opting out of data collection. 

What is the CCPA CMP?

Much like the GDPR CMP, this CMP gives users an option on the page to opt out of having their information collected. 

It only shows for California residents. The CMP will remain on the page whether the users has opted out or not.

It looks like this on a page:

You can test it on your own site outside of California by adding "?test=ccpa" (without the quotes) to the end of your URL. 

How a user can Opt OUT of the sale of personal data:

To opt out of data collection, a user needs to click on that "Do not sell my personal information" tab, and then scroll down to the bottom of the notice to the "Privacy Policy" section. 

If they opt out of this, we will not be able to show them personalized ads. Non-personalized ads pay less than personalized ads, so on those sessions you will earn less revenue. 

How can a Mediavine site opt out of the CCPA CMP?

No sites should opt out of the CCMP CMP. This CMP ONLY shows for California users, and protects you as far as your Mediavine advertising is concerned. 

Do you need to do anything else to ensure your site is CCPA compliant?

The answer, most likely, is YES. 

You'll likely need to update your privacy policy to reflect the new requirements. Each Publisher should confirm whether the law applies to them.

Any plugin or code on your site that uses personalized data will need to be confirmed to be in compliance with this new regulation. Since this is such a complex legal issue, you'll likely need a plugin audit to be done by a lawyer that's familiar with this law. 

We recommend you watch our Facebook Live and check out this CCPA Handout by Jamie Lieberman of Hashtag Legal. It provides a checklist to help you know what you need to do.

Let us know if you have any other questions at publishers@mediavine.com.


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