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Fill your unused ad inventory with a PSA
Fill your unused ad inventory with a PSA

Donate those impressions to causes important to you and share reputable resources.

Heather Tullos avatar
Written by Heather Tullos
Updated over a month ago

How to serve Public Service Announcements in your unused ad inventory

What is it?

Mediavine public service announcements (PSAs) can be enabled in your dashboard in your Ad Settings. Look for the Shine logo on the sidebar menu to quickly navigate to this section of your Ad Settings.

Doing so automatically shows your readers the Public Service Announcement creatives of your choice in your unfilled ad inventory. That means that in any slots that aren’t filled by your normal paid inventory, and would otherwise not show an ad at all, you can opt-in to show a PSA that supports a cause that is important to you.

What do the ads look like?

There are several designs that have the possibility of showing for each campaign that you opt into. Some examples are below. Please note that this is not an inclusive list of all possible PSA designs.

What happens when people click the ads?

When people click PSAs they will be taken to a landing page on the non-profit organization's website. Each landing page has information and links to reliable, up-to-date sources.

How can I enable PSAs?

In your Mediavine dashboard, on the Settings > Ad Setting page, you will see the option to toggle on each kind of available PSA. You can also look for the Shine logo on the sidebar menu to quickly navigate to this section of your Ad Settings

Are there any potential consequences of enabling this feature?

No. This feature lets you donate what would normally be collapsed, unfilled ad spaces. Mediavine does not fill at 100% because it's better for earnings and overall performance, as well as quality when it comes to the inventory you serve.

Can I customize the creative/link/landing page?

No. At this time this is not an available feature.

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