How to Set Up a Google Analytics View in the New York time zone

If you are not on the American East Coast, it is likely your analytics aren't either. Find out why you need to fix this and how in this helpful document!

Checking your Google Analytics timezone is very important to ensure accurate dashboard reporting. Mediavine's revenue data in our dashboard is -04:00 / New York time, so if your timezone is set differently in Google Analytics, there can be some very weird discrepancies that happen with your RPM calculation.

Why is this important?

We use your Google Analytics to pull in the number of sessions, pageviews, and other important data in your dashboard. Our ad server, Google Ad Manager, only allows one timezone and it is locked into New York / EST.

If your Google Analytics is set to anything other than the EST timezone, the traffic in your dashboard will not be in sync with the ad server. This skews traffic-dependent data like RPM, Site Health, and page-level reporting. Depending on the difference between your timezone and EST, the discrepancy can be anywhere from 5-10% to as much as 50%. (Note: It does not affect your revenue, just the performance calculations in the dashboard.)

Fixing this problem will help you and our team get the most accurate data, giving us the ability to help you optimize your performance.

Instead of changing your timezone on your existing view, we recommend setting up a secondary view in your Google analytics. That gives the the Mediavine Dashboard the data it needs to work correctly, and also allows you to maintain the historical data and the view that you are used to, in your home time zone.

Please follow the instructions below to do this:

How to check your GA timezone.

  1. Go to and log into your account.

  2. Click the ADMIN link on the bottom left corner of the page.

  1. Next click the View Settings button in the farthest right column.

If this view is already set to New York Time, you can stop here. If it is set to anything other than New York time, please proceed with the steps below:

How to setup a secondary view in New York Time

Locate the "View" column and click "Create View"

Name your view something that will tell you what time zone it is reporting in, choose the time zone, and click "Create View".

You'll now have two different views in your GA property. The new view will start accumulating data immediately. It will not have data from the past.

You can easily access your new view right from the top menu on the main analytics page:

That's it! You are done. Let us know if you have any questions, or need any assistance. We're available via, or via the blue chat bubble in the bottom right of your screen.

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