Checking your Google Analytics timezone is very important to ensure accurate dashboard reporting.

Mediavine's revenue data in our dashboard is -04:00 / New York time, so if your timezone is set differently in Google Analytics, there can be some very weird discrepancies that happen with your RPM calculation.

Why is this important?

We use your Google Analytics to pull in the number of sessions, pageviews and other important data in your dashboard. Unfortunately, our ad server, Google Ad Manager, only allows one timezone and is locked into New York / ET.

If your Google Analytics is set to anything other than the same New York timezone, we end up comparing different data when it comes to calculating things like RPM. This is because we end up comparing a different range of times.

Think of it this way. If your Google Analytics is a few hour different than our Ad Server’s timezone, they each consider the day to begin and end at a different time. This can often make numbers different anywhere from 5-10% or as much as 50% if your timezone is that far off.

Fixing this problem will help you get the most accurate data as well as our team, giving us the ability to help you optimize your performance.

Instead of changing your timezone on your existing view, we recommend setting up a secondary view in your Google analytics. That gives the MV Dashboard the data it needs to work correctly, and also allows you to maintain the historical data and the view that you are used to, in your home time zone.

Please follow the instructions below to do this:

How to check your GA timezone.

1. Go to and log into your account. 

2. Click the ADMIN link on the bottom left corner of the page.

3. Next click the View Settings button in the farthest right column.

If this view is already set to New York Time, you can stop here. If it is set to anything other than New York time, please proceed with the steps below:

How to setup a secondary view in New York Time

Locate the "View" column and click "Create View"

Name your view something that will tell you what time zone it is reporting in, choose the time zone, and click "Create View". 

You'll now have two different views in your GA property. The new view will start accumulating data immediately. It will not have data from the past.

You can easily access your new view right from the top menu on the main analytics page:

That's it! You are done.

Let us know if you have any questions, or need any assistance. We're available via, or via the blue chat bubble in the bottom right of your screen.

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