Following the passing and recent adoption of LGPD (Lei Geral de Proteção de Dados Pessoais), or Brazil's version of GDPR, much stricter data collection rules are in place.

In compliance with the new rules and for the protection of our publishers, going forward, Mediavine will serve only non-personalized ads to readers in Brazil.

These changes have been built into our script wrapper technology, so no action is required by the publisher to ensure their Mediavine ads comply with this law. We've got you covered!

What does this mean?

Non-personalized ads have a lower CPM than personalized programmatic ads. Sites with a large amount of Brazilian traffic could see a lower RPM as a result of these changes.

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