What is Grow?
Grow is a powerful bookmarking tool that is currently in beta. There are TONS of features that are available RIGHT NOW that you can enable simply enable in your dashboard. Head to your Dashboard -> Grow (BETA).
The search icon is a feature that doesn't require a reader to be logged in (although that is the goal). Clicking this will pull up a search area to quickly search for posts on a site.
A reader can click on the results to view the post, but can also bookmark or share straight from the search results.
You can read more about the options and how to enable here.
The benefit of enabling these widgets is the content being recommended is personalized to each user and gives them a better browsing experience, while also encouraging them to authenticate and consent to personalized advertisements. This is the point of Grow: to gather first party data!
These Recommended Content Widgets will display content from your site that the user will most likely read based on their favorites, shares, and content they’ve clicked on previously from the recommendation widgets. The hope is that by offering them additional posts to read, it will increase the time spent on your site, which in turn will increase your earnings.
Essentially, Grow uses machine learning that is optimized to find what a user is most likely to click on based on the page they're browsing. The recommended content might be relevant to the post they're currently on, but often it's not.
Create Recipes and How-To Integrations
Spotlight Subscribe Widget
You can find more information about how to set up the Spotlight Subscribe Widget here.