Mediavine InView

InView is a viewability game changer!

Tiffany avatar
Written by Tiffany
Updated over a week ago

Mediavine is constantly creating new technology to help increase your earnings. We are so excited to announce Mediavine InView!

InView lengthens the height of the CLS ad box, and makes your in-content ads and top sidebar ad temporarily "sticky" as the reader scrolls.

The sticky behavior improves viewability, which is an extremely important metric that advertisers use to decide how to spend on your site. Higher viewability leads to higher CPMs and more money in your pocket! $$

Is it a separate ad unit?

No. InView improves the viewability of your existing in-content, recipe, feed ads, and top sidebar ad and the earnings for it will be under "content," "recipe", "feed", and "sidebar" in your dashboard.

In order for InView to work, there are a few settings you'll need to enable. In your Mediavine dashboard, go to Settings > Ad Settings.

Under the section titled Optimize for Core Web Vitals:

  • First, you'll need to enable Optimize ads for CLS to activate the ad box.

  • Once that's enabled you can toggle on the settings for Mobile and Desktop InView:

Once enabled, there are a few settings that will automatically adjust to ensure all sticky elements work together on the screen.

  • The widget will change to a vertical orientation, and it will appear in the default bottom right corner.

  • The sticky mobile video will automatically move to the bottom left corner. This position is required when InView is enabled. The option to change the position will be grayed out.

Will InView work on all themes?

InView may not work with all themes, and we recommend thoroughly checking out your site after enabling it.
Need help? Just email We're happy to assist!

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