What is Grow

Grow is a user engagement framework developed to help generate first-party relationships and data. Without third-party cookies, advertisers are going to rely on your first-party data to help them identify potential customers, which Grow allows you to collect.

Not only does it help you collect first-party data, but Grow was also built as a personalized browsing experience for your audience. It’s going to offer real value, encourage readers to log in to save their favorite posts, build recipe boxes, share content, and everything else they’ll love!

Feature Questions

Recommended Content:

  • Can I prevent certain posts/pages from displaying? Yes! We released the ability to exclude posts/pages from displaying in your Recommended Content.

  • Why is it showing an old image? We don't have a way to manually refresh the images that pull in the Recommended Content widget, but we do have automatic refreshes. Pages are automatically refreshed depending on their age.

    You should see the images update over time using the timeline below:

    • pages created 3 days and newer are refreshed once a day

    • pages created between 3 and 30 days ago are refreshed once every 3 days

    • pages created longer than 30 days ago are refreshed once every 30 days.

  • I don't like what posts are showing, what can I do? Since Grow uses AI, it takes a while for the technology to learn your site. Over time, the recommendations will get better.

    • It's also important to note that Recommended Content is not Related Content. More about that here!

    • You can also exclude pages from showing in the Recommended Content widget. Read how to do that here!

Search/Site Search Integration:

  • I turned on Site Search Integration, but it's still my site's native search? No worries! The first thing to note is that Grow has to load on the page for the search integration to work. Since Grow is lazy loaded, try scrolling down the page until you see the widget populate.

    If after Grow is loaded on your site and you're still not seeing the Grow search, send us an email and we'll be happy to take a look.

Spotlight Subscribe:

  • Can I move the Spotlight Subscribe widget? Not right now! We've done testing and the current placement of the widget has shown the best conversions. However, you can create and place your own custom widgets. Read more about that here!

  • What size photo should I use? Size doesn't matter, but it should be a 1x1 aspect ratio.

  • Is there a way to automatically send subscriber emails to my email service provider (ESP) instead of downloading and adding them manually? Yes! Grow has been integrated with Zapier and gives users the ability to populate new subscribers (from Spotlight Subscribe) into their email service provider automatically.

    Misc. Questions:

    I only want to run the Recommended Content or Spotlight Subscribe and not the main widget. Can I do that? In order to run any of the Grow features, you will also have to run the main Grow widget. The widget is the backbone of Grow and first party data. Since first party data is the whole driving force behind Grow, the main widget wouldn't be an optional feature.

Did this answer your question?