Note: As of July 1, 2022. Mediavine no longer supports AMP ads.

Deleting the AMP plugin will cause 404 errors on your AMP pages. All of them. Having 404s on your site is not a great idea for SEO. If you ever want to potentially go back to running AMP, a site-wide redirect will cause infinite 301's, which is DEFINITELY not good.

The Mediavine Control Panel makes it simple to roll back AMP safely and without 404s.


STEP-BY-STEP PROCESS TO ROLLBACK AMP SAFELY

IMPORTANT NOTE: AMP by Automattic is the only AMP plugin we officially support since we know it works well with this process. If you're using any other AMP plugin, we recommend deleting it and installing AMP by Automatic before beginning these steps.

  1. In your Mediavine Control Panel plugin, tick the "Disable AMP Links" option, and save.

    By ticking this box, you are telling the Mediavine Control Panel plugin to remove the "<link rel=”amphtml” />" code from your regular pages. Then, as the pages get reindexed by Google, they'll fall off the radar and Google will stop sending traffic to them.

  2. Wait. This part isn't fun, but we need to wait for Google to de-index the AMP pages. You can check this in your Search Console in the AMP section. You can also work with your host or developer to redirect AMP links to the regular mobile version if you want to see the benefit right away.

  3. Once there are no AMP pages being indexed by Google, the next step is to monitor Google Analytics for AMP traffic. Over time, it should fall to zero. This process can take a while, and varies from site to site, so patience is key.

What about redirects?

You can work with your host or developer to redirect your AMP traffic to regular mobile pages as Google de-indexes them.

IF YOU ARE NOT GETTING ANY AMP TRAFFIC AT THIS POINT, STOP HERE. 

Leave the AMP plugin running until you have gotten ZERO page views to your AMP pages for an entire month. Then you can disable the AMP plugin.

IF YOU STILL ARE GETTING AMP TRAFFIC AT THIS POINT:

If you are still getting AMP traffic now, and you have 0 indexed AMP pages, it is probably coming from Pinterest. This is a known issue that Pinterest is aware of. Your host should be able to help with any necessary redirects to address this.

Learn more about Mediavine's decision to stop supporting AMP

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