Chicory is the leading contextual commerce advertising platform that transforms recipe content into commerce media. Chicory’s platform powers a network of recipe publishers and retailers, leveraged by CPG brands and agencies. Chicory provides recipe publishers with effective monetization strategies, supplemental to Mediavine ads, for their recipe content and seamless shoppable solutions for their audiences.

Chicory offers food publishers two main solutions—shoppable recipes and in-recipe advertising.

Chicory’s shoppable button makes all the recipes across your site shoppable at over 70 of the nation’s leading grocers. Increase your audience’s engagement on your site by allowing them to seamlessly purchase the ingredients of your recipes. Activating shoppable recipes across your site also enables Chicory to serve contextually relevant ads within your site’s recipe cards.
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Served directly within the recipe card, Chicory Premium In-line units appear directly beneath recipe ingredient lines and are targeted to specific ingredient keywords. Only relevant products from CPG brands are shown in ads.
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Note: You may already see Chicory ads in your recipe card, as Chicory also buys into Mediavine’s auction for recipe card ad units through its ad exchange. These 300x200 Pairings units appear beneath the recipe card and target recipe categories. All Chicory ads are contextually targeted and only promote relevant CPG brand products.

In your Mediavine dashboard go to Settings > Ad Settings > Optional Ad Units. Chicory will begin analyzing your pages and a shoppable recipe button will appear beneath your recipe ingredients list, page by page. It may take some time for all of your recipes to import to Chicory.

The shoppable recipe button is customizable by request. To update your button’s style, please reach out to publishers@chicory.co with the color and call-to-action you’d like it to have.

Once your site is up-and-running with Chicory’s shoppable recipe tech, Chicory Premium In-line ads can be served in your recipe card.

If you'd like to switch to the Mediavine integration, just uninstall/deactivate your existing Chicory plugin and enable Chicory in your Mediavine dashboard. Chicory will take care of updating your account automatically.

Once you’ve made that switch, all of your data will begin to appear in your Mediavine dashboard, and your Chicory payment will be incorporated into your Mediavine payment. Chicory will pay your existing balance up to the date you switched to Mediavine during their next payment cycle. Please keep in mind that Chicory pays on a net-60 schedule. Click here for Chicory’s publisher payment schedule.

Chicory earnings for Chicory Premium ad campaigns will be displayed as a separate line in your Mediavine dashboard in the "By Partner" section.

Yes! If you would like to remove Chicory Premium campaigns or the shoppable button from a specific post, you can use the Disable Ads tool in your Mediavine dashboard.

You can email publishers@mediavine.com or publishers@chicory.co with your Chicory ad related questions.