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How to Opt Out of Ads by Category
How to Opt Out of Ads by Category

Learn more about blocking certain types of ads by category, and why you may not want to.

Heather Tullos avatar
Written by Heather Tullos
Updated over a week ago

We get it not all ads feel like the best fit for every site. It's important to know that at Mediavine we have extremely high quality standards and a PG requirement for all ads served. If you think you might need to take things a step further, we offer the ability to opt out of categories that might be considered sensitive.

Before you decide to opt out though, we encourage you to remain "opted in" Here's why.

Ads are tailored to the reader, not the site

Keywords are definitely an important part in how advertisers decide to spend on your site, but more than that is the data that tells them how to serve relevant and targeted ads to your readers. You can learn more about programmatic advertising here, but for our opt-out purposes you just want to remember that YOU SEE COMPLETELY DIFFERENT ADS THAN YOUR READERS.

This effect can be compounded for site owners because we are on our own sites WAY more often than a reader ever will be.

Opting out is effectively decreasing competition for your ad spaces on your site.

How to Opt Out of Ads by Category

If you understand the impact and still need to opt out, here's how to do it.

  1. Head to your Mediavine Dashboard > Settings > Opt-Out

2. Toggle "Opt-Out" for any categories you'd like to block.
These categories are set by the IAB (Internet Advertising Bureau), not by Mediavine. The category options to block are:

  • Alcohol

  • Baked Goods

  • Baking Ingredients

  • Black Magic, Astrology & Esoteric

  • Breakfast Cereals

  • Candy, Gum & Mints

  • Cosmetic Procedures & Body Modification

  • Dairy & Non-Dairy Alternatives

  • Dating

  • Desserts

  • Downloadable Utilities

  • Drugs & Supplements

  • Fast Food

  • Frozen Foods

  • Gambling & Betting

  • Get Rich Quick

  • Guns & Firearms

  • Hemp Based CBD

  • Hunting & Shooting

  • Meat & Poultry

  • Pest & Weed Control

  • Politics

  • References to Sex & Sexuality

  • Religion

  • Sensationalism

  • Sexual & Reproductive Health

  • Significant Skin Exposure

  • Snack Foods

  • Software

  • Tobacco

  • Video Games (Casual & Online)

  • Weight Loss

3. Click Save Settings. Now you're all set!

What if I still see an ad I don't like?

There's a tool for that!

Remember that these filters aren't perfect, so if you ever see an ad on your site that you don't like, please report it so we can investigate manually.

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