First, we want to make one thing clear. We’re not an “ad network.” 

We’ve learned that in this industry that’s a very loose term being thrown around. Generally they’re just run as black holes  where all you know is someone is putting ads on your site and sending you a check. 

What you often don’t realize is how little they’re doing and how little value they’re bringing as middle men to middle men. In fact, we’d argue most of them are actually destroying value by taking your valuable website and lowering the value of your ad placements.

What we’re doing is is trying to offer a more full service ad representation service. We want to help you represent your advertising inventory in the best way to the best advertisers to make the best money for you.

We’re going to do this by managing your ad server, helping you optimize placements of ads,  putting in better price controls, and removing middle men and working directly with advertisers on your behalf.