Users are most engaged with your content inside the recipe card, so this will be your strongest performing unit and if you have mostly recipe content, it will be a large percentage of your revenue.

“Bouncy” users coming in from Pinterest and Facebook tend to head straight for your recipe card, hit print, and bounce out again. If they’re not engaging with your actual content, you still ought to be making good money off them - after all, you’re giving them a free recipe or craft!

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