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Blockthrough Ad Block Recovery
Blockthrough Ad Block Recovery

Recover ad revenue from browsers with ads blocked; a PubNation-exclusive feature.

trista jensen avatar
Written by trista jensen
Updated over a week ago

Mediavine publishers can now utilize Blockthrough to recover lost revenue from ad blockers. If you have a large base of readers that are proficient in technology you also probably have a large base of readers that are using an ad block solution.

When enabled, Blockthrough can serve Acceptable Ads to readers even though they’re using an ad blocker. Readers must be using an Acceptable Ads-supported ad blocker, and be opted into Acceptable Ads to be served ads through Blockthrough.

You can find additional information on what Blockthrough offers here, and if this is something you would like to utilize on your site, just reach out to support.

Here is the workflow readers will experience when Blockthrough is enabled.

How to Enable Blockthrough

Visit your Optional Ad Units section in your dashboard under Settings > Ad Settings to enable. Make sure to SAVE!

What does reporting look like?

Blockthrough reporting has its own dedicated section in your dashboard to show you how much revenue you've recovered using it. This revenue is added to each day's earnings, it is not paid out separately.

Blockthrough charges a 19% fee, so if an ad block recovered impression happens, and you earn an extra dollar as a result, Blockthrough (the vendor) takes a fee of $0.19 for recovering that impression that would have otherwise been worth $0.

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