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High-Impact Ads

More dynamic ad formats, built into the units you already run.

High-impact ad units are rich-media display formats that display larger and more visually dynamic than a standard display ad, but are still built to complement the content experience rather than function as video.

For publishers, the benefit is more access to premium advertiser demand and another opportunity to increase revenue from the traffic you already have. With greater creative flexibility, these formats command premium demand.

The value isn't in adding another ad. Instead, it's giving the placements you already have more versatility. Advertisers are actively investing in higher-earning, more dynamic creatives to fill those spots, and high-impact formats let your existing placements compete for that demand.

High-Impact In-Content

Rich-media units that appear within your content, creating a more prominent advertising opportunity in a location where readers are already engaged.

High-Impact In-Content is live today through Kargo (Venti, Lighthouse, Key Art). Additional demand partners will be added to this placement over time.

high impact in content

High-Impact Adhesion

High-impact units that remain visible as a reader scrolls, providing advertisers with a highly visible placement while creating another premium revenue opportunity for publishers. High-Impact Adhesion is live across Runway (Kargo), Velocity (GumGum), and Yieldmo's High Impact Adhesion unit.

high impact adhesion

Frequently Asked Questions

What are these ads?
Larger, more interactive ad formats that run in the in-content and adhesion placements you already have. Advertisers bid more for them, so they can raise what you earn from the same traffic.

Why am I seeing new ad formats without being told?
These aren't new ad spots on your site. We've added new advertisers who can now bid on spots you already have. We do this regularly to help keep your earnings competitive.

Can I turn them off?
A toggle is coming to your dashboard soon. Until then, email your account manager or publishers@mediavine.com and we'll turn them off for you.

Will this slow down my site?
These units were tested against our standard performance guardrails before going live. If you notice an issue, send us the page URL and we'll take a look.