We like to say when you sign up for Mediavine, you’re pressing the reset button on all of your ads. You were previously listing them for sale for as cheap at $0.01 CPM for ad impression. Now we’re asking more than 100-400 times more than that. It’s going to take time for advertisers to learn why they should be spending more on your inventory.
Generally, it will take about 30-60 days of consistent traffic for our advertisers to learn your site’s demographics, traffic and inventory and for us to spot places to optimize further.
We ask for an initial 90 day commitment because we know that we need to give the advertisers time to relearn your site, and for us to be able to work with you to make sure that every placement is making sense in how your unique website operates.
But for our new style of representing your advertising inventory to truly work, we’re going to need at least 3 months for advertisers to learn to appreciate your ad inventory as premium. You should watch a nice slow and steady increase in your CPMs and total RPM over the months you’re with us.