What's my cut, what's Mediavine's cut?
Our revenue share always begins with a base of 75% to you, the publisher, and 25% to Mediavine, on ads where we have the expense of the ad server.
You receive 75% of the proceeds paid by advertisers and networks as reported by our ad server, while Mediavine receives 25%.
For publishers who launched PRIOR to 2/1/2025 - Revenue shares may increase from the base 75% based on the following criteria:
Impressions Served-
- If your site produces 5 million ad impressions over the previous 30 days, your revenue share increases to 80%.
- If your site produces 10 million ad impressions over the previous 30 days, your revenue share increases to 82.5%.
- If your site produces 15 million ad impressions over the previous 30 days, your revenue share increases to 85%.
Loyalty Bonus-
- You earn 1% more each year your business is live with Mediavine, up to 5% additional revenue share. Loyalty bonus is reset if you part ways with Mediavine at any time, and will not be available for new launches.
- Loyalty bonus is non-transferable to a new site owner.
- Each site has its own MVP Loyalty date. Even if you have three sites with us, each one's bonus percentage will increase on its individual anniversary.
How revenue shares are calculated:
The revenue share will automatically adjust for a single day’s earnings based on the previous 30 days’ ad impressions. There will be a note in your dashboard to let you know what revenue share that day’s earnings were calculated with.
Since this is a rolling 30-day calculation, it may fluctuate day by day based on the number of ad impressions, but previous days will not be recalculated. If Day 8 was calculated at 85%, and Day 9 at 80%, Day 8 does not get recalculated to a lower revenue share after the fact.
Your total number of impressions is available in your dashboard in the table titled “Mediavine Display by Ad Unit.” The second column of the table, labeled “Impressions,” shows the total number of impressions for whatever date range you set (default is 30 days).
Pro Program sites launched before 2/1/2025 -
Your revenue share is either a flat 85% OR 75% + loyalty bonus + revenue share impressions - whichever is higher!
Optional Ad Units
Mediavine offers additional revenue opportunities through partnerships with GumGum In-Image ads and Chicory.
With these partnerships we do not have the expense of the ad server, which allows us to offer a revenue share of 80% to the publisher and 20% to Mediavine.
These earnings are reported in the By Partner section of your dashboard, and they are shown with the commission already calculated. You will receive the full amount of the earnings displayed here.
Anything defined in your dashboard as "Mediavine Display Ads" is calculated at the variable revenue share rate listed in your dashboard. Anything defined as a "Partner" as a line item is calculated at the 80% rate.
Did your website go live with Mediavine after 2/1/2025? Check out this article to see a breakdown of your revenue share.
Questions? Please email publishers@mediavine.com or your account manager.