Understanding Your Initial Contract Commitment

The initial term is 90 days.

After that, the contract rolls month-to-month automatically, with 30 days' written notice required to terminate from either side.

The 90-day window is designed to work in your favor. Full approval across demand partners takes time, and so does optimizing ad performance for your specific inventory. Many partners need time to recognize new supply. Once they do, the revenue impact is measurable. Evaluating performance before that process is complete means you're not seeing the full picture.