--- title: What kind of RPMs should you expect to see right away? description: How your site "ramps up" with advertisers can vary from site to site. Learn more about what to expect. --- [Skip to content](https://help.mediavine.com/what-kind-of-rpms-should-you-expect-to-see-right-away#main-content) English Show submenu for translations [![mediavine-horiz-white-pn-RGB-(r)-spacing](https://help.mediavine.com/hs-fs/hubfs/Logos/Mediavine%20Logos/mediavine-horiz-white-pn-RGB-(r)-spacing.png?width=385&height=100&name=mediavine-horiz-white-pn-RGB-(r)-spacing.png)](https://www.mediavine.com/) Open main navigation Close main navigation - English Show submenu for translations - [Go to mediavine.com](https://www.mediavine.com/) [Go to mediavine.com](https://www.mediavine.com/) Advice and answers from Mediavine! - There are no suggestions because the search field is empty. 1. [Help Center](https://help.mediavine.com/?hsLang=en) 2. [Mediavine Publisher FAQ](https://help.mediavine.com/mediavine-publisher-faq?hsLang=en) 3. [Getting Started](https://help.mediavine.com/mediavine-publisher-faq?hsLang=en#getting-started) # What kind of RPMs should you expect to see right away? ## How your site "ramps up" with advertisers can vary from site to site. Learn more about what to expect. We've all heard about "the ramp up period" with programmatic advertising, but what does that really mean? And, more specifically, what does it mean for you? When you launch new programmatic ads, it can take time to rebuild the history between your site and the buyers to make them appreciate your new ad placements. You've **basically just hit the reset button on all your ad prices in the open marketplace**. ### How long it takes to "ramp up" can vary, so let's look at a few things that can affect that time frame. - **The age of your domain.** If your site has an established history with advertisers, they can re-learn the details faster. If your site is new to programmatic advertising it can take longer for advertisers to know about your readers and how best to serve them. - **How much traffic you have.** Larger sites have more inventory. Advertising algorithms can adjust more quickly when they have more data to analyze. Advertisers will learn about your traffic faster when you are starting off with a larger number of impressions to fill. - **How much US traffic you have.** CPM's and fill rate tend to be higher for US traffic. If you have less than 65% US traffic, it can take a little longer for advertisers to figure things out. There's just not as much competition. - **What quarter we are in!** This is a big one. If you go live in Q4 when spend is high, your ads will "ramp up" much faster than they would in Q1 when spending is more conservative. The same can be said for the second half of Q2 (high!), or the first bit of Q3 (low). ​ Your ad revenue is just this equation: CPM \* IMPRESSIONS / 1000 ​ Average CPMs are naturally higher during certain times of the year, so the starting point for CPMs is higher. ​[Knowing what to expect from those seasonal trends](https://www.mediavine.com/ad-revenue-seasons/) can help map out the length of time it takes to hit your stride. - **Your ads.txt file.** This is another big one, especially right after you launch with Mediavine. The sooner advertisers can read your ads.txt file and know they are spending on a Mediavine site, the sooner you will see that spend increase. If you have received a reminder email about your ads.txt file, don't delay! [Learn how to check and update your ads.txt file here.](https://help.mediavine.com/ads-txt-health-check?hsLang=en) ### Help move things along. There are a few things you can do to help speed up the process. Bonus! They are also things that will help you earn more long-term. - [Optimize for SEO and Ad Earnings](https://help.mediavine.com/optimizing-content-for-better-seo-and-ad-performance?hsLang=en) by making sure that your content is formatted in a way that will monetize well. That means [short, easy-to-read paragraphs](https://www.mediavine.com/shorter-sentences-and-paragraphs-for-larger-rpms/), [plenty of images](https://www.mediavine.com/how-many-images-should-you-use-in-a-post/), [a minimal sidebar.](https://www.mediavine.com/rethinking-the-sidebar-less-is-more-for-rpm-ux-alike/) - [Add video!](https://www.mediavine.com/mediavine-video-the-ultimate-guide-even-if-you-dont-have-any-video/)If you haven't already, this is one of those things that can make the biggest difference right away. You can [learn how to upload a video to your Mediavine dashboard](https://help.mediavine.com/how-to-upload-a-new-mediavine-video?hsLang=en), and if you've not yet got any videos made, we have our [Universal Video Player](https://help.mediavine.com/the-universal-video-player?hsLang=en) unit. ### Our strategy is long-term. We appreciate your patience while advertisers are learning how to spend on your readers and your site. This is a long-term optimization plan with us, and **we'll get you there.** We are here to help build a sustainable business, which means putting all the pieces in place to earn well now, 6 months from now, and far into the future of your site.  **Still have questions? We are here to help!** Just reach out to [publishers@mediavine.com](mailto:publishers@mediavine.com) and we will make personalized recommendations for your account. - [Joining Mediavine Ad Management](https://help.mediavine.com/joining-mediavine-ad-management?hsLang=en#main-content) - [FAQ](https://help.mediavine.com/joining-mediavine-ad-management?hsLang=en#faq) - [Launching your Mediavine Ads](https://help.mediavine.com/launching-your-mediavine-ads?hsLang=en#main-content) - [Mediavine Control Panel Wordpress Plugin](https://help.mediavine.com/launching-your-mediavine-ads?hsLang=en#mediavine-control-panel-wordpress-plugin) - [Installing the Mediavine Script on Non-Wordpress platforms](https://help.mediavine.com/launching-your-mediavine-ads?hsLang=en#installing-the-mediavine-script-on-non-wordpress-platforms) - [Mediavine Publisher FAQ](https://help.mediavine.com/mediavine-publisher-faq?hsLang=en#main-content) - [Getting Started](https://help.mediavine.com/mediavine-publisher-faq?hsLang=en#getting-started) - [Site Sales](https://help.mediavine.com/mediavine-publisher-faq?hsLang=en#site-sales) - [Payment Info](https://help.mediavine.com/payment-info?hsLang=en) - [Dashboard FAQ](https://help.mediavine.com/dashboard-faq?hsLang=en#main-content) - [Getting Started](https://help.mediavine.com/dashboard-faq?hsLang=en#getting-started) - [Settings](https://help.mediavine.com/dashboard-faq?hsLang=en#settings) - [FAQ](https://help.mediavine.com/dashboard-faq?hsLang=en#faq) - [Troubleshooting](https://help.mediavine.com/dashboard-faq?hsLang=en#troubleshooting) - [Site Health Checks](https://help.mediavine.com/site-health-checks?hsLang=en) - [Standard Ad Units](https://help.mediavine.com/standard-ad-units?hsLang=en#main-content) - [Mediavine Ad Units](https://help.mediavine.com/standard-ad-units?hsLang=en#mediavine-ad-units) - [Ad Functionality](https://help.mediavine.com/standard-ad-units?hsLang=en#ad-functionality) - [Customizing your ad experience](https://help.mediavine.com/standard-ad-units?hsLang=en#customizing-your-ad-experience) - [AMP Ads](https://help.mediavine.com/standard-ad-units?hsLang=en#amp-ads) - [Troubleshooting](https://help.mediavine.com/standard-ad-units?hsLang=en#troubleshooting) - [Site Specific Ad Units](https://help.mediavine.com/site-specific-ad-units?hsLang=en#main-content) - [Recipe Ads](https://help.mediavine.com/site-specific-ad-units?hsLang=en#recipe-ads) - [Interstitials](https://help.mediavine.com/site-specific-ad-units?hsLang=en#interstitials) - [Chicory](https://help.mediavine.com/site-specific-ad-units?hsLang=en#chicory) - [Sidebar Alternative](https://help.mediavine.com/site-specific-ad-units?hsLang=en#sidebar-alternative) - [Leaderboard](https://help.mediavine.com/site-specific-ad-units?hsLang=en#leaderboard) - [Video](https://help.mediavine.com/video?hsLang=en#main-content) - [Mediavine Universal Player](https://help.mediavine.com/video?hsLang=en#mediavine-universal-player) - [Getting Started With Video](https://help.mediavine.com/video?hsLang=en#getting-started-with-video) - [Video Features](https://help.mediavine.com/video?hsLang=en#video-features) - [Mediavine Video + YouTube](https://help.mediavine.com/video?hsLang=en#mediavine-video-youtube) - [Closed Captions](https://help.mediavine.com/video?hsLang=en#closed-captions) - [Video Sitemaps](https://help.mediavine.com/video?hsLang=en#video-sitemaps) - [Playlists](https://help.mediavine.com/video?hsLang=en#playlists) - [Optimize Your Ad Performance](https://help.mediavine.com/optimize-your-ad-performance?hsLang=en#main-content) - [Using Page-Level Data to Maximize Performance](https://help.mediavine.com/optimize-your-ad-performance?hsLang=en#using-page-level-data-to-maximize-performance) - [Tips to Maximize Ad Performance and RPM](https://help.mediavine.com/optimize-your-ad-performance?hsLang=en#tips-to-maximize-ad-performance-and-rpm) - [Sweet Land of Money Series](https://help.mediavine.com/optimize-your-ad-performance?hsLang=en#sweet-land-of-money-series) - [Privacy](https://help.mediavine.com/privacy?hsLang=en#main-content) - [Privacy Policy](https://help.mediavine.com/privacy?hsLang=en#privacy-policy) - [State Privacy](https://help.mediavine.com/privacy?hsLang=en#state-privacy) - [GDPR](https://help.mediavine.com/privacy?hsLang=en#gdpr) - [LGPD Lei Geral de Proteção de Dados Pessoais](https://help.mediavine.com/privacy?hsLang=en#lgpd-lei-geral-de-prote%C3%A7%C3%A3o-de-dados-pessoais) - [US State Privacy Laws](https://help.mediavine.com/privacy?hsLang=en#us-state-privacy-laws) - [Ad Quality](https://help.mediavine.com/ad-quality?hsLang=en) - [SEO Help](https://help.mediavine.com/seo-help?hsLang=en) - [Site Speed](https://help.mediavine.com/site-speed?hsLang=en) - [Grow](https://help.mediavine.com/grow?hsLang=en#main-content) - [Getting Started](https://help.mediavine.com/grow?hsLang=en#getting-started) - [PubNation](https://help.mediavine.com/pubnation?hsLang=en#main-content) - [Getting Started](https://help.mediavine.com/pubnation?hsLang=en#getting-started) - [PubNation Applications and Onboarding](https://help.mediavine.com/pubnation?hsLang=en#pubnation-applications-and-onboarding) - [Understanding the Tech](https://help.mediavine.com/pubnation?hsLang=en#understanding-the-tech) - [PubNation Ads](https://help.mediavine.com/pubnation?hsLang=en#pubnation-ads) - [Products](https://help.mediavine.com/products?hsLang=en#main-content) - [Mediavine Labs](https://help.mediavine.com/products?hsLang=en#mediavine-labs) - [Create](https://help.mediavine.com/products?hsLang=en#create) - [Advanced](https://help.mediavine.com/advanced?hsLang=en#main-content) - [Google Analytics](https://help.mediavine.com/advanced?hsLang=en#google-analytics) - [SSL / HTTPS](https://help.mediavine.com/advanced?hsLang=en#ssl-https) - [Ads.txt Help!](https://help.mediavine.com/advanced?hsLang=en#ads-txt-help) - [Conflicts](https://help.mediavine.com/conflicts?hsLang=en#main-content) - [Cloudflare](https://help.mediavine.com/conflicts?hsLang=en#cloudflare) - [WP Rocket](https://help.mediavine.com/conflicts?hsLang=en#wp-rocket) - [Layout Conflicts](https://help.mediavine.com/conflicts?hsLang=en#layout-conflicts) - [Mediavine Direct](https://help.mediavine.com/mediavine-direct?hsLang=en) - [Perks & Programs](https://help.mediavine.com/perks-programs?hsLang=en) - [Navigating the New Dashboard](https://help.mediavine.com/navigating-the-new-dashboard?hsLang=en) [![mediavine-horiz-black-RGB-2-1](https://help.mediavine.com/hs-fs/hubfs/Logos/Mediavine%20Logos/mediavine-horiz-black-RGB-2-1.png?width=138&height=30&name=mediavine-horiz-black-RGB-2-1.png "mediavine-horiz-black-RGB-2-1")](http://mediavine.com) mediavine.com Help Center Copyright © 2026, © Mediavine, Inc.⎪All Rights Reserved