Can I run a leaderboard ad?

At Mediavine, we offer several optional ad units to customize your ad experience.

Leaderboard ads are targeted above your desktop content, which puts them in the first screen view. The typical size of a leaderboard ad is 728 X 90.

Leaderboard ads are only offered on desktop traffic.

What you need to know about leaderboard ads.

1. Ads in the first screen view load with the page (though they still load asynchronously), impacting speed. 

2. Leaderboard ads may impact viewability. Longer posts are not always a good fit, but for content that is brief and encourages readers to stay in the first screen view, these units can increase viewability!

3. If you are using the Optimize for Desktop Pagespeed setting, leaderboard ads won't serve because it defers all ads from the first screen view.

Instead of leaderboard ads, we recommend the Desktop Adhesion unit. It has viewability that is above 95% in most cases, CPMs are high, and it does not interrupt the reader's experience.

If your site consists of short-form content and is heavy on desktop traffic, a leaderboard ad might be a good fit.

To enable leaderboard ads on your site, a Support Engineer will need to target a CSS selector in Mediavine's admin. Otherwise, you won't have the option to enable this ad unit.

If you think a leaderboard ad might be a good fit for your style of content, you can reach out to publishers@mediavine.com so that we can assist with that targeting for you.

Once the leaderboard ad is targeted in our admin

You will be able to enable and disable the ad unit directly from your Mediavine dashboard.

Settings > Ad Settings > Optional Ad Units