The Coalition for Better Ads is being adopted by many major players in the ad industry, and Mediavine is leading the charge by ensuring our in-content ads abide by these standards.

With this industry-leading in-content logic, we intelligently space your in-content ads to ensure we are always within the CBA guidelines. These state that ad content can not be more than 30% of the total page height. 

The CBA In-Content Logic works by measuring the entire length of your content, and then only placing enough ads inside to fill the % of the total content you have chosen for your site's ad density. The logic will then space them through the post with a minimum of 2 paragraphs between ads. 

If you choose to customize the settings of your in-content ads, please be aware that any changes can have large impacts on your in-content ad performance and your RPM. It is VERY IMPORTANT to monitor your in-content Site Health Checks in the week or so following a change.


CAUTION: Decreasing ad density will also decrease your RPM.


By default, ads on desktop and mobile will be spaced at least 2 paragraphs apart in your content. This can be adjusted from 1 to 3 on both mobile and desktop. 

CAUTION: Increasing ad spacing will give you fewer ads in your content. This will mean lower earnings and RPM.


Mobile and desktop ad limits are set independently of one other. Our recommended setting is "Optimized fo Content Length". This will allow our logic to automatically limit the ads based on your density settings. If you would like to further limit the total number of ads allowed in-content per post, you can do so using these settings. 

This can be helpful for sites with EXTREMELY LONG content where there are a significant number of posts over 2000 words long and including several long photos.

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