In our quest to always offer the fastest ads available, and put the controls in your hands so you can decide what to prioritize, we've released a feature that will allow you to optimize your ads for Desktop Pagespeed. 

What is it?

Optimize for Desktop Pagespeed helps speed up your desktop site in three different ways. 

1. Removes ads from the first screen view

Your leaderboard (if you are running one) and your top sidebar ad will be removed with this mode on. Your adhesion units won't load until you scroll either. 

2. Lazy Loads all ads

We already lazy load ads, but this feature turns on a supercharged lazy loading. 

3. Deferring ad tech

This feature will defer the entirety of Mediavine's ad tech until the content has a full chance to load and the page becomes interactive. 

What are the results?

If you have a well-optimized site already, but were still struggling to increase those scores and the speed due to ad-related items, you'll now have near-perfect Desktop speed results on Google Pagespeed Insights, Webpagetest.org, and GTmetrix.

Yeah. You read that right. 

The results are universal, as real-world platforms like Chrome User Experience Report and Google Analytics will report the same, insanely fast load times.

Where can you find this setting?

You can find this setting by navigating to the Ad Settings tab within your dashboard settings.

Should You Enable?

YES!

Pagespeed is a thing that cannot be ignored, and any temporary losses will be well worth the long term gain you will see from focusing on the speed of your site. 

Also, you can mitigate the potential performance losses by ensuring that your top sidebar ad is below-the-fold. We are happy to assist with this. Please reach out to us at publishers@mediavine.com.

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