Mediavine Adhesion Ads

High viewability units that are important for your desktop, mobile, and tablet revenue and overall RPM.

Heather Tullos avatar
Written by Heather Tullos
Updated over a week ago

What is an 'adhesion' ad?

An adhesion ad is a display ad that sticks to the bottom of the browser window as a reader scrolls through your site. 

Desktop Adhesion Example

Mobile Adhesion Example

Why does Mediavine recommend Adhesion Ads?

Adhesion units stay with the reader as they scroll. This makes them highly viewable. The more viewable an ad unit is, the more lucrative it becomes. 

High Viewability = High CPMs

Adhesion ads also refresh every 30 seconds, so for readers that spend time on your site they are likely to be served multiple impressions in the adhesion space.

If you have Optimize for Pagespeed settings enabled (recommended) adhesion ads are deferred from the initial screenview for 5 seconds in the Chrome browser. This aids with pagespeed measurements as well as Core Web Vitals.

How do I enable Adhesion Ads?

Adhesion Ads are enabled on mobile, tablet, and desktop with every new launch. You can find the settings in your dashboard > ⚙️ Settings > Ad Settings.

You can also adjust the background color of Adhesion Ads by changing the Adhesion Wrapper Theme. We offer light and dark options so you can select whichever fits best with your site design.

What else do I need to know?

Sharing Buttons

Make sure that if you run floating sharing buttons, back-to-top buttons, or a feature set like Slickstream (USE GROW INSTEAD AND MAKE MORE MONEY!) on mobile, tablet or desktop, that these do not overlap Adhesion Ads. Having these cover the ad can cause accidental clicks which results in policy violations, and cause trouble for you with the ad exchanges. 

Reporting Adhesion Ads

You can report adhesion ads that are appearing as broken creatives by using the Mediavine Ad Reporter. If you do not see the Mediavine logo with the option to report, you can grab a screenshot of the ad, and right click on the ad to grab the URL where the ad leads to. 

Email those details to publishers@mediavine.com, and we'll report it to the necessary ad partners.

Want to boost the earning power of your Adhesion Ads?

Increase adhesion revenue by 7% - 10% by turning off the Adhesion Close Button.
Check out this article for details.

Did this answer your question?