Mediavine Adhesion Ads are the ads that stick to the bottom of the browser as you scroll through the content. Adhesion ads are enabled as a default setting on desktop, mobile, and tablet, have terrific viewability, and because of that also tend to have high CPM's.
In your dashboard settings you will see this option:
The close button offers the user the option to close out of the adhesion ad which is a better user experience. The close button is ENABLED by default.
If you are looking for easy ways to increase earnings, un-checking this box removes the option to close and increases adhesion revenue by an average of 7%, and up to 10% in some cases.
Monitor adhesion earnings, adhesion impressions, and time on site after implementing this change.
Need help with the data? You can email firstname.lastname@example.org where we are happy to help!