The California Consumer Privacy Act of 2018 (CCPA) grants California residents certain rights regarding their personal information, including general notice rights, specific information rights, deletion rights and personal information sale prevention rights.
In November 2020, California voters approved the California Privacy Rights Act of 2020 (CPRA), a ballot initiative that amends and expands CCPA.
Most of the CPRA requirements are effective as of January 2023, however the CPRA Regulations have not been finalized.
Mediavine has created a California Privacy Notice that notifies California residents of the data that is collected and processed in connection with Mediavine’s ad management services. The Notice can be accessed via a Do Not Sell or Share My Information Link that allows California Residents to request deletion of their information and a check box entitled “Do Not Sell or Share My Information” to allow California Residents to opt out of sale/sharing of their information in connection with cross-context behavioral advertising.
The Do Not Sell or Share My Information Link will automatically appear when a user first accesses your website. The Notice can be accessed at any time through the “Do Not Sell or Share My Information” link that appears on your website.