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Using Page-Level Data to Maximize Performance
Using Page-Level Data to improve your performance

Using Page-Level Data to improve your performance

Learn how to make the most for your business with page level reporting.
Heather Tullos avatar
Written by Heather Tullos. Updated over a week ago

The Mediavine Dashboard offers loads of information and metrics that can help you make the best decisions for your business. Page-Level Data is the best place for you to look for actionable items, so let's take a quick peek at what it is, where to look, and what all of it means. 

The top pages you see displayed here are dependent on the date range you set. You can choose from the drop down menu or set a custom date range. You can also use the compare feature by checking the compare box and selecting a date range from the drop down menu there. 

We provide data on your TOP 100 PAGES! So it's easy to make sure that all the most highly trafficked pages on your site are well-optimized. 

Top Pages offers a breakdown of:

You can use the little box in the upper righthand corner to pop the Top Pages field out for a better view:

And you can sort! Just click the little arrows next to each heading. Clicking once will sort highest to lowest, and clicking twice will sort lowest to highest. 

A Few Easy Ways to Use Page Level Data 

  1. Sort by RPM, lowest to highest. Look at the pages that have the lowest RPM. Are they pages that have a high number of views? If they are, you're losing money. Scroll over to Impressions per Page and see how many impressions that page is averaging. If it looks low, use these easy tips to Optimize for SEO and Ad Performance. 

  2. Sort by CPM, highest to lowest and look at which posts advertisers are paying the most for! Promote them! And if those are also posts that resonate with your readers, pay attention to the keywords you targeted in those posts and do a little keyword research to plan related content. 

  3. Narrow down the dates to the last 3 days. Is there an old post that's trending? Make sure that post is optimized for ads so that you're making the most of that traffic.

  4. Feeling ambitious? Set the date range in the dashboard to look at an upcoming season or holiday last year and peek at the Top Pages. Sort by Impressions per Page, lowest to highest and see which posts need attention before they ever start to trend so you can make the most of your traffic.
    **Note that page level data is not available prior to December 22, 2019**

Not sure about something or just need help? You can always email us at publishers@mediavine.com. 

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