Using Page-Level Data to improve your performance

Learn how to make the most for your business with page-level reporting.

Heather Tullos avatar
Written by Heather Tullos
Updated over a week ago

The Mediavine Dashboard offers loads of information and metrics that can help you make the best decisions for your business. Page-Level Data is the best place for you to look for actionable items, so let's take a quick peek at what it is, where to look, and what all of it means. 

The top pages you see displayed here are dependent on the date range you set. You can choose from the drop down menu or set a custom date range. You can also use the compare feature by checking the compare box and selecting a date range from the drop down menu there. 

We provide data on your TOP 100 PAGES. So it's easy to make sure that all the most highly trafficked pages on your site are well-optimized. 

Top Pages offers a breakdown of:

You can sort this data! Just click the little arrows next to each column heading. Clicking once will sort highest to lowest, and clicking twice will sort lowest to highest. 

‼️ IMPORTANT NOTE ‼️ We do not recommend sorting by RPM highest to lowest. Looking at pages with a small amount of traffic will give inaccurate numbers because there's not enough data to go on. See below example.

A Few Easy Ways to Use Page Level Data 

  1. With pages sorted in the default view (by pageviews, highest to lowest), you can focus your attention on the pages your readers see most to be sure they are properly monetized. Scan the Impr/Page column and the CPM column and look for any outliers that are serving a lower number of impressions per page and VIEW THOSE POSTS ON MOBILE. Use these easy tips to Optimize for SEO and Ad Performance. If CPM is low, look for keywords that might be anti-targeted or low viewability scores.

  2. Sort by CPM, highest to lowest and look at which posts advertisers are paying the most for! Your best bet is to look for high CPM posts that ALSO have enough traffic to care about. See below example.

    Identify high value keywords and do a little keyword research to plan related content and link back to those high-value posts. Backlinks can lift those posts in search.

  3. Narrow down the dates to view the last 3 days. Is there an old post that's trending? Make sure that post is optimized so that you're making the most of that traffic.

  4. Feeling ambitious? Set the date range in the dashboard to look at an upcoming season or holiday last year and peek at the Top Pages. Start with the top-trafficked posts. For a bonus, sort by Impressions per Page, lowest to highest and see which posts need attention before they ever start to trend so you can make the most of your traffic.
    **Note that page level data is not available prior to December 22, 2019**

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