Ready to increase CPMs and Impressions? Of course you are! This article is part of our Sweet Land of Money Series. Journey through our top tips and tricks on how to increase earnings.
There are effectively two paths you can take with Mediavine Video:
You either already have videos already, or you do not. Let's look at the options for each.
If you already have videos for your content, you are ahead of the game! 🍫
Videos do not have to be fancy or highly produced. They just need to be helpful to your readers, and they have to be YOURS.
Video content that you already have handy might include:
Videos from your YouTube channel
Videos you created for Instagram
Videos you created for Facebook
Videos you created as part of a tutorial
If you do not have any video added to your Mediavine library, but you do have video content, stop what you are doing and UPLOAD THOSE VIDEOS NOW! 💵
Once you have videos uploaded, here's a quick cheat sheet for the recommended settings:
Don't forget to save!
**** If Autoplay First Mobile Video is off (as shown) You need to be sure that you jump over to the Ad Settings tab to enable the Outstream Mobile Adhesion!****
Embed your videos. The Recommended Settings will help you to take your time with it a bit; having a Featured Video or Up Next Playlist designated means that you can earn video CPMs from the moment you upload and enable.
Embedded, post-specific videos are better for SEO and create a better user experience.
OUTSTREAM MOBILE ADHESION
If you do not have any video content anywhere, that's okay! The very first thing you want to do is enable the Outstream Mobile Adhesion unit.
You don't have to have any videos of your own to capitalize on these high-paying video CPMs.
A Featured Video is a video that will play on any post that does not have a video embedded. Featured Videos do not put out any schema and will only autoplay when there is an ad to serve. They are a great way to advertise other content to your readers and really just serve to help you earn well, but if you create a great video, they are also very useful!
How you set video up on your site is always going to be VERY site-specific. We all have different readers and different sorts of content, and that means a one-size-fits all approach will never cut it.
Our goal here is to help you find the best video set up for your site and your audience so that you can check the "Add Video" spot of the Sweet Land of Money list.