IMPORTANT NOTE. AS OF MAY 2021 THIS FEATURE IS IN A CLOSED BETA. PLEASE REACH OUT TO SUPPORT IF YOU WOULD LIKE TO ENABLE.
What is it?
The Universal Video Player is a small, sticky player that doesn’t require any uploaded video content. It plays short video “commercials” in mute mode as the reader scrolls.
What is the main benefit?
The Universal Video Player is an easy way to take advantage of high video CPMs without creating any video content.
What kind of video ad content will play?
The ads will be programmatic, just like your display inventory. That means they will be tailored to your readers and their interests.
Can I change the position of the player?
Absolutely! The Universal Player will follow the placement rules that you have set in your global video settings. Settings > Video > Advanced.
Can I use the Universal Player if I already have video?
Yes! It will not override your current video setup, and your site will prioritize your video content first. If there are no videos or video ads available, then the Universal Player will kick in.
Every site and audience is different, so the potential lift in performance is variable, but it’s a great way to backfill with video inventory.
Can I run the Universal Video Player and the Outstream Mobile Adhesion Video at the same time?
We do not recommend the Universal Player and the Oustream Mobile Adhesion at the same time because it's not the best reader experience.
There is a potential performance lift by switching to the Universal Player. With the Outstream Mobile Adhesion Video, either a video or a display ad will appear in the adhesion space.
With the Universal Video Player, you will have a display ad in the adhesion space and a video in the corner of the screen.
What is the difference in size between the Universal Player and the regular embedded video player as the reader scrolls?
The Universal Video Player is much smaller.
Universal Player - 178px x 100px
In stream video (regular embedded video) - 256px x 144px
Who should enable it?
The Universal Player can provide an earnings boost no matter what your current setup is, but the degree of increase will be most dramatic for sites that were not running any video previously.
How do I enable it?
To get started, go to Settings > Video in your Mediavine Dashboard and toggle it on. You can run it on mobile, desktop, or both!
How do I track earnings?
You can see your earnings in the Ad Unit breakdown section of the dashboard. It will be under "Player Universal."