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How to Set Up GA4 without affecting your Mediavine Dashboard Data
How to Set Up GA4 without affecting your Mediavine Dashboard Data

Learn how to set up GA4 while still keeping your Universal Analytics property in tact.

Heather Tullos avatar
Written by Heather Tullos
Updated over a week ago

Google Analytics 4, also known as GA4 is Google's latest iteration of analytics tracking for your site. Effective July 1, 2023, GA4 will fully replace Universal Analytics, sometimes called GA3. This article is update periodically to address current and ongoing issues with GA4.

Removing this code will effectively remove GA4 as well.

If you have not set up GA4 yet

If you have not taken any steps to set up GA4, Google may have created a property for you.

If you created a GA4 property, and that property is connected to a Universal Analytics property, but you have not marked as complete in your GA4 property, Google will copy over any configurations (e.g., goals, audiences, etc.) from your Universal Analytics property, unless you opt out.

Here's how to mark those as Complete (not required but you may want to check so you can verify for yourself).

Reference Screenshots for 'Marked as Complete'

Check your GA4 time zone

Since your the ad server data we pull into the Mediavine Dashboard (all the revenue and earnings data) reports in (GMT-05:00)New York time, it’s also important to ensure that your GA4 property is set to this same time zone. The Mediavine Dashboard requires a GMT-05:00 time zone in order for you to connect.

To check the time zone you've selected in GA4

1. Go to and log into your account.

2. Make sure the view is set to your GA4 property in the dropdown in the top left corner of your analytics account.

3. Click the Admin link in the bottom left corner of the page.

4. Navigate to the “Property” dropdown, click "Property Details", and make sure the Reporting time zone is set to GMT New York Time.

If the property is already set to New York Time, you’re all set and you can stop here. If it isn’t though, then we recommend creating a new property set to the New York time zone to ensure there aren’t any issues with reporting in your dashboard.

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