Exclusive Content allows you to lock specific articles, recipes, images, printables, etc., behind a Grow login page.
This Exclusive Content feature will help you encourage your readers to log into or make a Grow account while simultaneously, subscribing to your newsletter!
Enabling Exclusive Content
This feature is different than our other Grow features, in that it’s not something you can just turn on. But rather, you need to go into your post editor to actually block the content you’re wanting to lock.
You can get the full run down in this help article,
What types of content can I lock?
Use Exclusive Content for your post's most valuable content. How you use it will largely depend on the type of content you write. For example, a food blogger might lock an entire recipe, while a craft blogger might lock a DIY printable.
The possibilities are almost endless! 🎉
Why is this important?
The Exclusive Content feature will help you encourage your readers to log into or make a Grow account. Simultaneously, they will also be subscribing to your newsletter!
Not only will you be adding to your subscriber list, but this will allow you to build your authenticated traffic and give you a head start in collecting first-party data.
Need a quick rundown on why that's important?
Google Chrome will be phased-out of third-party cookies by 2023. This is a change that will deeply affect programmatic advertising. Grow is Mediavine's approach for collecting first-party data from users who log in and provide consent to receive personalized ads.
Long story short: Personalized ads = more money in your pocket.