Tailoring your ad setup to your site specifically is one of the things we do best when you launch with Mediavine. But if you've been here awhile, have been a little out of the loop, or just want to be sure you have things set up correctly, this quick start guide to our Recommended Settings is a great place to start. If you are looking to increase revenue and RPM, check your current settings against the settings below and adjust as needed.
Ad Settings
Optimize for Core Web Vitals
Optimize Ads for Mobile Pagespeed | ✅ Enabled |
Optimize Ads for Desktop Pagespeed | ✅ Enabled |
Optimize Ads for CLS | ✅ Enabled |
Mobile Inview | ✅ Enabled |
Desktop Inview | ✅ Enabled |
Optimize Sticky Sidebar CLS | ✅ Enabled for non-Trellis sites |
Adhesion Units
Mobile | ✅ Enabled |
Tablet | ✅ Enabled |
Desktop | ✅ Enabled |
Adhesion Close Button | ❌ Off |
In Content Ad Settings
Mobile
Mobile Ad Frequency | 28-30% |
Mobile Ad Minimum Spacing | 2 Paragraphs |
Mobile Ad Limit | Optimized for Content Length |
Desktop
Desktop Ad Frequency | 20-25% |
Desktop Ad Minimum Spacing | 2 Paragraphs |
Desktop Ad Limit | Optimized for Content Length |
Recipe Ads
Jump to Recipe | ✅ Enabled |
|
Recipe Instruction Density | Default | uses CBA standards in longer instructions |
Default Recipe Ads | Default | will not impact custom targeting or custom cards* |
Advanced In-Content Ads
In-Content Placement Rules | Run In-Content Ads Anywhere |
Ad in HTML Lists | Recommended for sites that use longer lists |
Video Settings
Basic Settings
Universal Player on Desktop | ✅ Enabled |
Universal Player on Mobile | ✅ Enabled |
Enable Mid-Roll | ✅ Enabled (applies to uploaded videos longer than 8 minutes) |
Advanced Settings
Mobile Sticky Player Location | Bottom Left |
Opt Outs
None are recommended. Learn more.