What is it?
Auto-Refresh Ads happen if an ad has been viewed by a reader for more than 30 seconds. We'll automatically re-run the auction for that ad, and run a whole new impression for you. Your Sticky Sidebar and Mobile Adhesions units qualify for this feature.
What does this mean?
This is brand new so it's a little tough to predict how this is going to improve revenue, but this feature has been automatically turned on across everyone's sites. We're hoping for a nice 10% boost or so to RPMs without any additional work on your part!
What should you do?
We think the ad units that are going to benefit the most from this are the mobile/tablet adhesions and the sticky sidebar ad. Get the most out of these by utilizing our guides below.