Tracking Grow Events in Google Analytics

If you are interested in tracking Grow performance on your site, we have settings available that allow you to see certain events in your Google analytics (GA4) dashboard. 

This is just a temporary solution!

Our Product Team is working on building out more meaningful analytics for the Grow Publisher Portal, and we need your help! Please take a few minutes to tell us what actionable data and metrics you'd like to see by filling out this quick Grow Events User Survey! 🥳


Tracking Grow Events in GA4

Note: You will need to be running Google Analytics 4 (GA4) on your site to see these events. 
It's also important to remember that event reporting in GA4 is delayed. 

In your GA4 dashboard, go to Reports > Engagement > Events and Grow will show up as an event once people start using it (events can also be found in GA4 under the Realtime Overview):

Favorites

  • favorite - This counts how many times someone clicks the heart button on the main widget.

Recommended Content

  • recs_in_content_click - This counts how many times a reader clicks one of the links via the inline recommended content widget.

  • recs_scroll_carousel_click - This counts how many times a reader clicks one of the links via the header carousel.

  • recs_sidebar_click - This happens when one of the sidebar recommended items is clicked.

  • recs_whats_next_click - This is when someone clicks on the What's Next recommended content link.

Widget

  • render - This event fires when Grow loads on a page.

Search

  • search_result_click - This occurs when someone clicks a search result.

  • open_search - This happens when someone opens the search view.