A fast website is a key factor in user experience and continued growth. Learn more about the extensive attention we dedicate to site speed.
PubNation offers enterprise-level full-service exclusive ad management for sites specializing in gaming, sports, tech, entertainment, and news.
PubNation uses the same high-performance ad technology that Mediavine is known for, including our Script Wrapper, Universal Player, S2S Technology, Grow, and more.
Our philosophy is simple: Faster ad tech means faster ads which increases viewability and advertiser spend. Those faster ads also create a user experience superior to that of our competitors. A better user experience lends itself to increased pages per session, more time on site, and repeat visits. This works in favor of increasing traffic as well as impressions per session.
Increased Advertiser Spend * Increased Impressions / 1000 = Higher Ad Revenue
How we do it
We lazy load our ads. Lazy loading is the Google-recommended approach to loading 3rd-party javascript. They even mention us in the developer article on implementation.
Lazy loaded ads mean that the ad slots don't load until the user scrolls down toward them.
As the reader scrolls and approaches a new advertisement, our script wrapper automatically detects that ahead of time and loads the ad in time before they browse to it. We do that via what we call an offset, or enough of a buffer to give the ad time to load before it appears on screen.
We also offer settings that will defer ads from the first screenview on desktop and mobile.
If you are focused on pagespeed or Core Web Vitals, working with Mediavine is your best bet.
Be sure that the Optimize Ads settings are enabled for desktop and mobile (in your Dashboard in the Ad Settings tab). Enable Optimize ads for CLS.