Answers to frequently asked questions about Sertify with Mediavine
Is this certification available for publishers anywhere in the world?
At this time, certification is offered only to US-based publishers.
What is Uplift by Mediavine?
Uplift by Mediavine is Mediavine’s custom marketplace granting advertising partners access to advertise on diverse-owned sites. This marketplace is one way Mediavine is actively working to champion pay equity for diverse creators.
Why is Uplift by Mediavine important?
Diverse creators deserve to be paid equitably for the value they provide to brands. Through Uplift by Mediavine it is our goal to drive meaningful change by connecting brands committed to equity with the diverse independent publishers who are the heart of the open internet.
Which categories are eligible through the Sertify program?
Sertify offers certification for AAPI, Black, Disabled, Hispanic, Indigenous, LGBTQIA+, Women, and Veteran site owners.
Why should I apply for certification?
Certification provides access to additional business opportunities for independent publishers and removes the barrier for advertisers committed to supporting diverse-owned sites through programmatic advertising. Third-party certification through Sertify empowers buyers to allocate diversity budgets with confidence.
Do I have to get certified to participate in Uplift by Mediavine?
Applying for certification with Sertify is optional. If you have opted to self-identify through Uplift by Mediavine and you are not interested in certification, that's okay. You will remain eligible for the benefits of the marketplace for those advertisers who do not require third-party certification.
How do Uplift by Mediavine and Sertify deals work?
Uplift by Mediavine is a marketplace that empowers advertisers to act on their diversity, equity and inclusion commitments by advertising with diverse-owned sites. By opting into Uplift by Mediavine and self identifying, publishers are eligible to benefit from this ad spend. Certification standardizes the identification process for those advertisers who are looking for third-party verification to ensure their advertising budget is reaching the diverse creators they are seeking to support.
Will spend be diverted from my site?
Uplift by Mediavine does not divert advertising away from sites in favor of others; it simply allows Mediavine to meet the needs of advertiser partners while working to support diverse voices.
Why did Mediavine partner with Sertify?
It’s often costly and time-consuming for small business owners to achieve diverse business certification. Mediavine partnered with Sertify to offer complimentary certification to publishers as a way to reduce these hurdles and offer greater access to this advanced level of verification.
For more detailed inquiries, please use this form to contact Sertify.