In our quest to always offer the fastest ads available, and put the controls in your hands so you can decide what to prioritize, we've released a feature that will allow you to optimize your ads for Desktop Pagespeed. 

What is it?

Optimize for Desktop Pagespeed helps speed up your desktop site in three different ways. 

1. Removes ads from the first screen view

Your leaderboard (if you are running one) and your top sidebar ad will be removed with this mode on. Your adhesion units won't load until you scroll either. 

2. Lazy Loads all ads

We already lazy load ads, but this feature turns on a supercharged lazy loading. 

3. Deferring ad tech

This feature will defer the entirety of Mediavine's ad tech until the content has a full chance to load and the page becomes interactive. 

What are the results?

If you have a well-optimized site already, but were still struggling to increase those scores and the speed due to ad-related items, you'll now have near-perfect Desktop speed results on Google Pagespeed Insights, Webpagetest.org, and GTmetrix.

Yeah. You read that right. 

The results are universal, as real-world platforms like Chrome User Experience Report and Google Analytics will report the same, insanely fast load times.

Should You Enable?

Short answer? Probably not.

Whether or not you should enable this depends on what your priorities are with your site and your business. 

This feature WILL CAUSE REVENUE DROPS ON DESKTOP ADS. 

Most sites have a high majority of mobile traffic, so the reduction will not be felt as much. Some sites already are not running a leaderboard and/or top sidebar ad, so the reduction will not be felt as much. Other sites will consider a revenue reduction worth the gains in site speed. 

If you need any help deciding what is right for your site, please let us know. We're happy to help!

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