---
title: What is Mediavine?
description: What is Mediavine?
---

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[![mediavine-horiz-white-pn-RGB-(r)-spacing](https://help.mediavine.com/hs-fs/hubfs/Logos/Mediavine%20Logos/mediavine-horiz-white-pn-RGB-(r)-spacing.png?width=385&height=100&name=mediavine-horiz-white-pn-RGB-(r)-spacing.png)](https://www.mediavine.com/)

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- [Go to mediavine.com](https://www.mediavine.com/)

[Go to mediavine.com](https://www.mediavine.com/)

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1. [Help Center](https://help.mediavine.com/?hsLang=en)
2. [Joining Mediavine Ad Management](https://help.mediavine.com/joining-mediavine-ad-management?hsLang=en)
3. [FAQ](https://help.mediavine.com/joining-mediavine-ad-management?hsLang=en#faq)

# What is Mediavine?

## Who we are and what we do.

First, we want to make one thing clear. We’re not an “ad network.” 

We’ve learned that in this industry that’s a very loose term being thrown around. Generally, they’re just run as black holes where all you know is someone is putting ads on your site and sending you a check. 

What you often don’t realize is how little they’re doing and how little value they’re bringing as middlemen to middlemen. In fact, we’d argue most of them are actually destroying value by taking your quality website and lowering the value of your ad placements.

What we’re doing is trying to offer full-service ad representation. We want to help you represent your advertising inventory in the best way, to the best advertisers, to make the best money for you.

We’re going to do this by managing your ad server, helping you optimize placements of ads,  putting in better price controls, removing middlemen, and working directly with advertisers on your behalf.

- [Joining Mediavine Ad Management](https://help.mediavine.com/joining-mediavine-ad-management?hsLang=en#main-content)

    - [FAQ](https://help.mediavine.com/joining-mediavine-ad-management?hsLang=en#faq)
- [Launching your Mediavine Ads](https://help.mediavine.com/launching-your-mediavine-ads?hsLang=en#main-content)

    - [Mediavine Control Panel Wordpress Plugin](https://help.mediavine.com/launching-your-mediavine-ads?hsLang=en#mediavine-control-panel-wordpress-plugin)
    - [Installing the Mediavine Script on Non-Wordpress platforms](https://help.mediavine.com/launching-your-mediavine-ads?hsLang=en#installing-the-mediavine-script-on-non-wordpress-platforms)
- [Mediavine Publisher FAQ](https://help.mediavine.com/mediavine-publisher-faq?hsLang=en#main-content)

    - [Getting Started](https://help.mediavine.com/mediavine-publisher-faq?hsLang=en#getting-started)
    - [Site Sales](https://help.mediavine.com/mediavine-publisher-faq?hsLang=en#site-sales)
- [Payment Info](https://help.mediavine.com/payment-info?hsLang=en)
- [Dashboard FAQ](https://help.mediavine.com/dashboard-faq?hsLang=en#main-content)

    - [Getting Started](https://help.mediavine.com/dashboard-faq?hsLang=en#getting-started)
    - [Settings](https://help.mediavine.com/dashboard-faq?hsLang=en#settings)
    - [FAQ](https://help.mediavine.com/dashboard-faq?hsLang=en#faq)
    - [Troubleshooting](https://help.mediavine.com/dashboard-faq?hsLang=en#troubleshooting)
- [Site Health Checks](https://help.mediavine.com/site-health-checks?hsLang=en)
- [Standard Ad Units](https://help.mediavine.com/standard-ad-units?hsLang=en#main-content)

    - [Mediavine Ad Units](https://help.mediavine.com/standard-ad-units?hsLang=en#mediavine-ad-units)
    - [Ad Functionality](https://help.mediavine.com/standard-ad-units?hsLang=en#ad-functionality)
    - [Customizing your ad experience](https://help.mediavine.com/standard-ad-units?hsLang=en#customizing-your-ad-experience)
    - [AMP Ads](https://help.mediavine.com/standard-ad-units?hsLang=en#amp-ads)
    - [Troubleshooting](https://help.mediavine.com/standard-ad-units?hsLang=en#troubleshooting)
- [Site Specific Ad Units](https://help.mediavine.com/site-specific-ad-units?hsLang=en#main-content)

    - [Recipe Ads](https://help.mediavine.com/site-specific-ad-units?hsLang=en#recipe-ads)
    - [Interstitials](https://help.mediavine.com/site-specific-ad-units?hsLang=en#interstitials)
    - [Chicory](https://help.mediavine.com/site-specific-ad-units?hsLang=en#chicory)
    - [Sidebar Alternative](https://help.mediavine.com/site-specific-ad-units?hsLang=en#sidebar-alternative)
    - [Leaderboard](https://help.mediavine.com/site-specific-ad-units?hsLang=en#leaderboard)
- [Video](https://help.mediavine.com/video?hsLang=en#main-content)

    - [Mediavine Universal Player](https://help.mediavine.com/video?hsLang=en#mediavine-universal-player)
    - [Getting Started With Video](https://help.mediavine.com/video?hsLang=en#getting-started-with-video)
    - [Video Features](https://help.mediavine.com/video?hsLang=en#video-features)
    - [Mediavine Video + YouTube](https://help.mediavine.com/video?hsLang=en#mediavine-video-youtube)
    - [Closed Captions](https://help.mediavine.com/video?hsLang=en#closed-captions)
    - [Video Sitemaps](https://help.mediavine.com/video?hsLang=en#video-sitemaps)
    - [Playlists](https://help.mediavine.com/video?hsLang=en#playlists)
- [Optimize Your Ad Performance](https://help.mediavine.com/optimize-your-ad-performance?hsLang=en#main-content)

    - [Using Page-Level Data to Maximize Performance](https://help.mediavine.com/optimize-your-ad-performance?hsLang=en#using-page-level-data-to-maximize-performance)
    - [Tips to Maximize Ad Performance and RPM](https://help.mediavine.com/optimize-your-ad-performance?hsLang=en#tips-to-maximize-ad-performance-and-rpm)
    - [Sweet Land of Money Series](https://help.mediavine.com/optimize-your-ad-performance?hsLang=en#sweet-land-of-money-series)
- [Privacy](https://help.mediavine.com/privacy?hsLang=en#main-content)

    - [Privacy Policy](https://help.mediavine.com/privacy?hsLang=en#privacy-policy)
    - [State Privacy](https://help.mediavine.com/privacy?hsLang=en#state-privacy)
    - [GDPR](https://help.mediavine.com/privacy?hsLang=en#gdpr)
    - [LGPD Lei Geral de Proteção de Dados Pessoais](https://help.mediavine.com/privacy?hsLang=en#lgpd-lei-geral-de-prote%C3%A7%C3%A3o-de-dados-pessoais)
    - [US State Privacy Laws](https://help.mediavine.com/privacy?hsLang=en#us-state-privacy-laws)
- [Ad Quality](https://help.mediavine.com/ad-quality?hsLang=en)
- [SEO Help](https://help.mediavine.com/seo-help?hsLang=en)
- [Site Speed](https://help.mediavine.com/site-speed?hsLang=en)
- [Grow](https://help.mediavine.com/grow?hsLang=en#main-content)

    - [Getting Started](https://help.mediavine.com/grow?hsLang=en#getting-started)
- [PubNation](https://help.mediavine.com/pubnation?hsLang=en#main-content)

    - [Getting Started](https://help.mediavine.com/pubnation?hsLang=en#getting-started)
    - [PubNation Applications and Onboarding](https://help.mediavine.com/pubnation?hsLang=en#pubnation-applications-and-onboarding)
    - [Understanding the Tech](https://help.mediavine.com/pubnation?hsLang=en#understanding-the-tech)
    - [PubNation Ads](https://help.mediavine.com/pubnation?hsLang=en#pubnation-ads)
- [Products](https://help.mediavine.com/products?hsLang=en#main-content)

    - [Mediavine Labs](https://help.mediavine.com/products?hsLang=en#mediavine-labs)
    - [Create](https://help.mediavine.com/products?hsLang=en#create)
- [Advanced](https://help.mediavine.com/advanced?hsLang=en#main-content)

    - [Google Analytics](https://help.mediavine.com/advanced?hsLang=en#google-analytics)
    - [SSL / HTTPS](https://help.mediavine.com/advanced?hsLang=en#ssl-https)
    - [Ads.txt Help!](https://help.mediavine.com/advanced?hsLang=en#ads-txt-help)
- [Conflicts](https://help.mediavine.com/conflicts?hsLang=en#main-content)

    - [Cloudflare](https://help.mediavine.com/conflicts?hsLang=en#cloudflare)
    - [WP Rocket](https://help.mediavine.com/conflicts?hsLang=en#wp-rocket)
    - [Layout Conflicts](https://help.mediavine.com/conflicts?hsLang=en#layout-conflicts)
- [Mediavine Direct](https://help.mediavine.com/mediavine-direct?hsLang=en)
- [Perks & Programs](https://help.mediavine.com/perks-programs?hsLang=en)
- [Navigating the New Dashboard](https://help.mediavine.com/navigating-the-new-dashboard?hsLang=en)

[![mediavine-horiz-black-RGB-2-1](https://help.mediavine.com/hs-fs/hubfs/Logos/Mediavine%20Logos/mediavine-horiz-black-RGB-2-1.png?width=138&height=30&name=mediavine-horiz-black-RGB-2-1.png "mediavine-horiz-black-RGB-2-1")](http://mediavine.com)

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