CBA In-Content Logic

The Coalition for Better Ads has established ad standards that make the internet a better place! Mediavine is a proud member of the CBA.

The Coalition for Better Ads is being adopted by many major players in the ad industry, and Mediavine is leading the charge by ensuring our in-content ads abide by these standards.

With this industry-leading in-content logic, we intelligently space your in-content ads to ensure we are always within the CBA guidelines. These state that ad content can not be more than 30% of the total page height.

The CBA In-Content Logic works by measuring the entire length of your content, and then only placing enough ads inside to fill the % of the total content you have chosen for your site's ad density. The logic will then space them through the post with a minimum of 2 paragraphs between ads.

If you choose to customize the settings of your in-content ads, please be aware that any changes can have large impacts on your in-content ad performance and your RPM. It is VERY IMPORTANT to monitor your in-content Site Health Checks in the week or so following a change.