Video Player FAQ & Best Practices

Get the most out of the Mediavine video player!

The Mediavine video player is a great way to monetize your videos! Learn our best practices for using our player on your website.

Learn how to upload videos to your Mediavine Dashboard here!

Best Practices:

  • Make the best videos you possibly can. If you don't shoot live video footage yet, learn how to make high-quality videos with your images and text overlays.

  • If you are looking to increase revenue, use all the video options that are available.

  • We recommend embedding your video in the recipe or how-to card. Our Optimize Placement setting will still play it within the content, but you'll get the SEO benefits of video schema in your card.

  • Only if you're not using a recipe or how-to card, we recommend placing the embed code in your content.

  • Reach out to us if you need help! We're happy to assist!


How much do videos ads pay?

It depends! Video CPM varies depending on the time of year, but video can easily add 15 - 20% to your overall RPM.

Make sure your videos have a post-specific permalink associated with them in your settings, and that you have relevant keywords set! This is how advertisers decide to spend.

Learn more about inputting video details here.

Can I still use YouTube?

Yes! Do it! The Mediavine Video Player exists to help you monetize your video content on your website. It's fast, earns well, and sends Google the proper schema so that they know you have video in your content.

But your YouTube audience is on YouTube! If you have a following, we recommend you still upload your video to YouTube as well.
You just want to be sure to use the Mediavine embed on your site.

You can even link your YouTube channel so that a "Follow" button shows at the end of your video. Learn how here!

Can I autoplay the video?

We offer Autoplay Video options for both Mobile and Desktop. With this setting enabled, your video autoplay on mute, and the video will follow the reader down the page as they scroll.

To enabled autoplay go to Settings > Video:

If you have a video that you don’t want to autoplay, you can override these global, site-wide settings on each individual video. Just check “do not autoplay” before generating the embed code.

Optimization Tip: We recommend disabling the Mobile Autoplay Setting if you're running the Universal Video Player. It improves reader experience on smaller screens while maximizing revenue.

Can I upload any video?


The videos you upload must belong to you, or you must have permission from the copyright owner to run the file (e.g. a movie trailer provided to you directly by the studio).

What are the required video specs?

The largest resolution we currently stream in is 720p.

  • File types: Any video file type (e.g. .mp4, .mov, etc.)

  • Resolution: 720p (anything higher will be downsized)

  • File size: 3 GB or smaller

How long should my video be?

  • Videos should be at least 45 seconds long for advertisers to spend.

  • If you are looking to maximize revenue, keep your video between 45 seconds and 1 minute and 30 seconds.

  • If you produce longer-form videos, you can still use them here. Some publishers create trailer or promo-style reels to use on Mediavine, and then keep the longer version on YouTube where users are more likely to watch the whole thing.

  • If your videos are longer than 8 minutes, we suggest enabling mid-roll ads.

  • Longer videos (over 2-3 minutes) should be set to excluded priority to allow your shorter videos to play first in the sitewide playlist.

What quality can I expect?

We very much care about reader experience with video quality. We may never get to YouTube levels (Google has some pretty incredible budget and technology for these things), but we're always aspiring to make it better.

We store the original file that you upload to our dashboard in the cloud, then we do what's called "transcoding" as we have to create multiple versions of your video to serve to users. Then, based on a user's device and Internet speed, we figure out which version to "stream" to them.

If you're on a super fast connection you'll get the best quality we currently stream (720p) and it compresses all the way down for users on poor cellular connections.

The link to the MOST RELEVANT blog post.

This is really important. Advertisers use the permalink to understand how to spend, so make sure the provided link reflects the actual video content.
This link is also used to create the Mediavine Video Sitemap, so it’s important to fill this field in correctly.

What do I put for my Featured Video?

If you've created a video that functions as a sort of highlight reel and features several posts, we recommend creating a blog post "roundup" (try using a Create List!) that also features those posts to use as the permalink.

Remember, relevance matters for advertiser spend as well as SEO.

Learn more about how to correctly fill in the details for every video you upload.

Can I upload the video more than once?

You can use the embed code we give you on any of your posts on your site. Just always make sure the permalink we have in our dashboard links to the most relevant post to the video.

Where should I place my video in my blog post?

  • If you are using a recipe card or how-to card, best practice is to embed the video IN THE CARD.

  • If you create content without a card, you can embed your video anywhere in the body of the post. The Optimize Placement feature will automatically place the video in the best spot for page speed and revenue.

  • You should not embed more than one Mediavine video per post. If you have several videos you want to highlight, you can embed a custom playlist.

How do I get more people to watch my videos?

Honestly? Most people don't visit blogs to watch videos. It's why videos tend to live on separate platforms and why we recommend the Universal Player. But! If you have an informative tutorial there are a few things you can do to entice more views.

  • Create a Custom Thumbnail for your video.

  • Embed the video in the right spot. If you have a recipe or how-to card, you want to embed the video there. If you don't have a card, embed the video in your blog post.

  • Curate customized playlists for roundup posts or categories.
    You can learn more about how to best utilize our custom playlists here.

When uploading a video, can I add a permalink to an article that doesn’t actually host the video in question?

Yes, you can. We just need the URL that is relevant to the content that's in the video

Should I update my videos?

Advertisers don't watch your videos, but we understand that if your video-creation skills have improved, you may want to update the videos you are providing to your readers. If you upload a new video for a post, you will want to be sure to:

  • Replace the embed in the card or post

  • Exclude the old video from any playlists:

  • Change the permalink in the dashboard so that you don't have two videos in your video site map pointing to the same post.

Why does the video play without audio?

User experience matters! Advertisers also set standards and expectations for user experience, and sound when you least expect it is definitely not ideal. Mediavine is a member of the CBA (Coalition for Better Ads) and NOT autoplaying ads with sound is best practice.

If you experience a video ad that is playing with sound, here's how to report it.


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