Mediavine's Video Offering is incredibly comprehensive - there's something for everyone! Here’s everything you need to know about your video settings.
Settings > Video
Universal Player on Mobile and Desktop
The Universal Player lets you monetize with high-paying video CPMs even if you do not have any of your own video content.
This setting will take the first video that's embedded on mobile and make it autoplay without sound; it will follow the reader as they scroll.
Current recommendations are to try a setup with Universal Player enabled and Autoplay Mobile disabled.
The first embedded video will autoplay on desktop. It will follow your reader as they scroll, and shrink to the bottom corner of your screen. Desktop video ads typically offer higher CPMs.
Current recommendations are to try a setup with Universal Player enabled and Autoplay Desktop disabled.
Optimize Video Placement on Desktop and Mobile
This feature takes manually embedded videos and places them in the best spot for page speed and revenue automatically - no matter where you place the embed code! It’s a ‘set it and forget it’ setting that takes the guesswork out of placement.
On desktop, your video will appear ≥ 1 paragraph below your 1st in-content ad. On mobile, it'll be ≥ 1 paragraph below your 2nd in-content ad.
** If you use content hints in any of your posts, the same rules still apply and our script will place it after the 1st content hint with the ≥ 1 paragraph buffer on desktop and after the 2nd content hint with the ≥ 1 paragraph buffer on mobile.
Important details about "Optimize Placement" Settings
If you are following our current Video recommendations and Autoplay is OFF for Desktop and Mobile, AND you've been deliberate about where you've embedded all of your post-specific videos, then you can (and should!) turn "Optimize Placement" off.
EXAMPLE: On a recipe post, best practice for SEO is to embed the video in the recipe card. If you have consistently embedded all of your videos in your recipe cards, you should turn Optimize Placement OFF, especially if you use a Jump-to-Recipe button (which is recommended for Viewability). That way, your embedded video is click-to-play right where your reader expects it to be.
NOTE: Want to control the placement of just one video? You can override the site wide placement setting on individual videos. Learn more here.
Videos longer than 8 minutes will be eligible for mid-roll ads. We will automatically place ad breaks for you, and you can opt-out of that feature in this menu. Learn more here
If you would like to select a video to play on any posts that DO NOT have their own embedded video, the Featured Video is what you want to select.
Current recommendations are to set Featured Video to 🚫 None because the Universal Player earns more with a better user experience.
If you decide to set a Featured Video there are a few best practices
Have an eye on the video's fill rate and CPM; adjust which video you have selected as Featured accordingly.
Instead of choosing just one Featured Video, try choosing the Up Next Playlist. Instead of starting with the same video on each page view, it will continue where the reader left off in the playlist.
Try a Custom Playlist instead of a single Featured Video. This can be great for holidays or themes.
NOTE: Selecting a Featured Video or the UpNext Playlist DOES require Autoplay to be enabled in order to work.
If you do NOT want to run a Featured Video or Playlist on your site at all, choose "NONE" from the dropdown (recommended).
Enable Default Captions
This setting lets you add closed captioning to any videos you've uploaded to the Mediavine dashboard that only have music playing in them. It applies a default caption of ♪
Featured Video Headline
Adds a headline above all of your Featured Videos, giving them some context in your content. Good examples include, "Check out my latest video!", or "Trending Content on YOUR SITE NAME HERE".
Default Embedded Video Headline
Sets a default headline for your manually embedded videos. This feature was a publisher request; you can also set individual headlines in the settings for each video.
HTML Element to Wrap Featured Video Headline
This allows you to choose which <H> tag to wrap your video headline in.
Don't adjust this unless you have a specific reason to!
Disable Autoplay For Users That Close Sticky Videos
If a user closes your autoplay video, it will not autoplay on subsequent page views with this setting enabled.
NOTE: If you rely largely on Featured Videos that autoplay, choosing this will reduce video revenue, and is primarily for improved user experience.
Desktop Stick Player to Content Side
By default, the video will shrink to the right “sidebar side” of your content on desktop. This setting allows you to move the video to the left “content side”.
This setting is not recommended with most themes.
Mobile Sticky Player Location
Adjusts the player location on mobile devices. If you have the Universal Player running (Recommended!), we recommend "Bottom Left" placement for the best performance.
NOTE: If you have Mobile In-View enabled, the player location will be forced to "Bottom Left" so that all the moving pieces can work together
Video Player Primary Color and Theme
You can customize the look of your video player! Choose from a light or dark theme, and select a coordinating hex code to match your color scheme.
Player Aspect Ratio
If you want a specific ratio no matter what size you upload your videos at, pick something here. Typically it is best to just stick with the original upload ratio though, which is the "Automatic based on upload size" option in the dropdown.
This is a global setting and will impact any video embeds currently running on the site that do not have a specific size chosen in the Video Embed Code.
Player "Letterbox" Background
If you are playing videos at a size that is different than the original upload size, they'll get "letterboxes" on the sides for display reasons. This setting allows you to customize those letterbox colors.
Youtube Channel ID
Links your YouTube channel to your Mediavine Video Player.
Adding your channel ID here will add a "Follow" button at the end of your Mediavine video. Learn more