Whether this is the first time with ads on your page, or you switched from another provider - when you place news ads on your page, it basically hits the reset button on all your ad prices in the open marketplace.
We have to rebuild the history between your site and the buyers to make them appreciate your new ad placements. It may take up to 3 months to get optimal RPMs, and we do our best to make sure it happens much faster than that.
Please have patience and know this is a long term optimization plan with us, and we'll get you there.
You can help get your RPM up to optimal rates by ensuring your content is formatted in a way that will give your ads a leg up.
Having a short sidebar, long content with short, easy-to-read paragraphs, and lots of big, beautiful images inside will go a long long way to ensuring your revenue is growing as quickly as it possibly can.
If you have questions, comments, or concerns - we are always here to help!