The Mediavine video player is a great way to monetize your videos! Learn our best practices for using our player on your website. Don't miss our guide to creating a Mediavine video

Best Practices:

  • Make the best videos you possibly can. If you don't shoot live video footage yet, learn how to make high-quality slideshow videos with your images and text overlays. 
  • If you are looking to increase revenue, use all the video options that are available. 
  • Placement inside your actual post is totally up to you. Some people like it in the post body, some food bloggers like it in the recipe card, some people like it BOTH places. If you go with option C, make sure that you don't use two of the SAME embed codes in the same post. That can cause trouble.
  • Reach out to us if you need help! We're happy to assist!

FAQ

How much do videos ads pay? 

It depends! There's a wide range of normal CPMs for video that can vary from $10-$30, depending on the time of year, and with some outliers outside of that range as well. 

Make sure your videos have a POST url associated with them in your settings, and that you have relevant keywords set! That's what advertisers use to decide what your video is about and whether or not they want to bid on it. 

Can I still use YouTube and Facebook? 

Yes! Do it! This offering is meant to be supplemental to YouTube. We recommend you still upload your video to YouTube as well, you would just use OUR embed on your WordPress post, instead of YouTube's. 

You can even link your Youtube channel so that a "Follow" button shows at the end of your video. Learn how here!

We then display a link to follow you on YouTube at the end of your video.

Can I autoplay the video? 

Absolutely! We have Autoplay Video options for both Mobile and Desktop. Just go in and enable that setting to make sure your videos are set to autoplay. We autoplay muted to ensure we are using the best practices and not interrupting the reader's experience with your website, and the videos will follow the reader down the page as they scroll, shrinking down in the bottom corner to make sure they are out of the way.

Can I upload any video? 

No. 

The videos you upload must belong to you, or you must have permission from the copyright owner to run the file (e.g. a movie trailer provided to you directly by the studio).

What are the required video specs? 

The largest resolution we currently stream in is 720p. 

  • File types: Any video file type (e.g. .mp4, .mov, etc.)
  • Resolution: 720p (anything higher will be downsized)
  • File size: 1 GB or smaller 

How long should my video be? 

Videos should be at least 30 seconds long for the best ad performance. If you are looking to maximize revenue, keep your video between 30 seconds and 1 minute. If you typically produce longer-form videos you can still use them here. Sometimes people will make a trailer or promo reel for their long form videos to use on Mediavine, and then keep the longer version on youtube where people are more likely to watch the whole thing. 

What is the video quality?

We very much care about reader experience with video quality. We may never get to YouTube levels (Google has some pretty incredible budget and technology for these things), but we're always aspiring to make it better. 

We store the original file that you upload to our dashboard in the cloud, then we do what's called "transcoding" as we have to create multiple versions of your video to serve to users. Then, based on a user's device and Internet speed, we figure out which version to "stream" to them.

If you're on a super fast connection you'll get the best quality we currently stream (720p) and it compresses all the way down for users on poor cellular connections.

What if I am Google banned? 

We are adding partners to the video auction offering all the time, but Google is the main buyer here. If you are Google banned, your CPMs will most likely be lower than those with Google bidding, just like they are on display inventory.

What do I put in the permalink field?

Update the permalink on the video to be the most relevant post you have on the site. If you've uploaded a featured video that features many of your posts, you'll probably want to create an internal roundup that also features those posts to use as the permalink.

The advertisers use this permalink to help show them what the video is about and to decide if they'd like to bid on it, so make sure this is the best reflection of your video content.

Can I upload the video more than once? 

You can use the embed code we give you on any of your posts on your site. Just always make sure the permalink we have in our dashboard links to the most relevant post to the video.

Where should I place my video in my blog post? 

Anywhere you want! If you run the Optimize my Placement feature, we'll automatically take your manually embedded video on desktop and hoist it towards the top of the page, but off of the first screenview. 

How do I get more people to watch my videos? 

Make sure as many of your posts that are receiving views have video running on them as possible, and use our Featured Video option to monetize the rest.

How do I have a video embed that is NOT autoplay?

You can disable the Autoplay Mobile and/or Autoplay Desktop if you would like to have autoplay off by default. If you'd like autoplay only disabled on a single embed, you would choose the "Do Not Upgrade to Sticky Video" option in the embed code you can grab from your Mediavine Dashboard Video page.

When uploading a video, can I add a permalink to an article that doesn’t actually host the video in question? 

Yes, you can. We just need the URL that is relevant to the content that's in the video

How often should I update my videos? 

Interestingly, the video content itself won't matter that much to buyers. Buyers are buying off a variety of factors on your site, but what is most important to them is how many people are watching the pre-roll portion of the ad and how it is performing (viewability, completion rate, etc.). These are all things the Mediavine Video Experience is optimized for, so over time it will do very well. Advertisers track most of this off your domain and not the individual video itself. 

Think of the video portion for your user and run the most relevant video you think they want to watch and don't worry about the advertiser. Switching out the video every week definitely won't hurt, though! 

When uploading a video, can I add a permalink to an article that doesn’t actually host the video in question? 

Yes, you can. We just need the URL that is relevant to the content that's in the video

Why does the video play without audio? 

This is totally normal behavior. We follow the Coalition for Better Ads' Initial Better Ad Standards for all our ads, which means we have eliminated all obnoxious ad types.
The video adhesion unit was designed with CBA policies in mind.

In addition, user experience is tantamount to us — mobile phone users would surf away immediately if the video started playing with sound.

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