At Mediavine, we aim to give you the tools you need to make the most of your ads. One of these is your Site Health Check widget in your dashboard.
The Site Health Check widget helps you take your ads' temperature and make sure they are performing well for you.
In your site's dashboard, you'll find your Site Health Check widget at the top right of your dashboard homepage:
The site health widget is focused on the last three days of data. Three green lights is a wonderful sign that your ads and your placements are functioning well. A teal star is a sign you are ads are doing extremely well.
What do the lights mean?
TEAL STAR: Your ads are doing awesome. Congrats on going for teal!
GREEN LIGHT: You're good to go! No action is needed, your performance is ideal in comparison with the rest of Mediavine. Time to go for teal!
YELLOW LIGHT: There's definitely room for improvement.
RED LIGHT: You should look to follow our recommendations as soon as possible. Your earnings will thank you.
How do I get to green? And teal?!
Optimize your posts to help your ads perform better. Start with your 10-20 most trafficked posts and keep our recommendations in mind for future posts. View our guides for unit-specific suggestions:
How to do an ad optimization audit in 20 minutes or less:
It only takes a few minutes to make sure your most popular posts are making you the most they possibly can. Here is a guide for doing a content audit in 20 minutes.
1. Navigate to your Mediavine Dashboard.
2. Change the date range to the last 3 days. This is the date range the Site Health Checks are using:
3. Look down at your top posts for those 3 days:
4. Open up the top 4-5, and make sure they meet the following "best practices" guidelines:
a. At least 4-5 in-content ads displaying on both mobile and desktop.
If you don't have 4-5, break up your paragraphs into short web-friendly versions no more than two to three sentences long. Add more text, and more photos. (Search engines are happiest with at least 300 words.) All of this will help with your in-content ad placements as well as lengthening your post. Learn more about in-content ads.
MAKE SURE YOU ARE TESTING YOUR ADS IN AN INCOGNITO WINDOW, AND APPENDING ?test=houseads TO THE END OF THE URL.
b. Your sticky sidebar ad is showing up on the screen prior to your second in-content ad.
This is going to give you a good indication that your sidebar length compared to your content length is meshing well. A short sidebar + long content = high RPMs.
c. Your sidebar is its leanest self, with anything not 100% necessary and profitable removed.
We know it can be difficult, but having a short sidebar is very important for monetizing. It allows your sticky sidebar ad to perform at its peak levels. Really analyze if items in your sidebar are useful and actually being USED by your readers.
One caveat: If you are utilizing the Optimize Ads for Desktop Pagespeed feature, you may want to place a sidebar widget (or two short widgets) at the top of the sidebar that will effectively push the first ad "below the fold" and out of the first screenview.
Please remember that if you make changes to your sidebar you will need to reach out to firstname.lastname@example.org to have your ads retargeted.
Making small changes to the way your content is formatted and your site is laid out can lead to HUGE increases in revenue.
If you ensure each of your top 4-5 posts are meeting these guidelines, you'll be on your way to TEAL in no time! Bonus points for optimizing beyond your top 5 into the 10's and 20's, and keeping these guidelines in line when writing new content!
We're here to answer any questions you may have, so let us know how we can help! Contact us at email@example.com or click the chat button in the bottom corner of your dashboard.