Pro Revenue Share

What's my cut, what's Mediavine's cut?

Heather Tullos avatar
Written by Heather Tullos
Updated over a week ago

Mediavine Pro is an invite-only program designed to meet the needs of high-performing, full-time, professional publishers earning $100,000+/year.

One of the benefits of Pro is a minimum revenue share of 85%.

Understanding your Pro Revenue Share

  • With Pro, 85% will be the minimum revenue share.

  • If your impressions + loyalty are higher than 85% over the last 30 days, you’ll receive that.

Basically, your revenue share is 85%+ 🎉

We will always give you whichever is higher.

The maximum revenue share for Pro is 90%.

Mediavine does not charge any additional fees for administration and hosting, sales commissions or adjustments for discrepancies.

We offer full transparency.

Most agencies only provide you reports after ad serving fees, commissions, discrepancies, etc. For us, that’s coming out of our 15% (or 10%, depending on your ad impressions for the last 30 days).

Again, we do not adjust earnings at the end of the month for discrepancies or ad serving fees. What you see in your dashboard is what you get.

How revenue shares are calculated:

The revenue share will automatically adjust for a single day’s earnings based on the previous 30 days’ ad impressions. There will be a note in your dashboard to let you know what revenue share that day’s earnings were calculated with.

Since this is a rolling 30-day calculation, it may fluctuate day by day based on the number of ad impressions, but previous days will not be re-calculated. If Day 8 was calculated at 90%, and Day 9 at 85%, Day 8 does not get re-calculated to a lower revenue share after the fact.

Your total number of impressions is available in your dashboard in the table titled “Mediavine Display by Ad Unit.” The second column of the table, labeled “Impressions,” shows the total number of impressions for whatever date range you set (default is 30 days).

Optional Ad Units

Mediavine offers additional revenue opportunities through partnerships with GumGum In-Image ads.

With these partnerships we do not have the expense of the ad server which allows us to offer a revenue share of 90% to the publisher and 10% to Mediavine.

In your dashboard, these earnings are reported in the By Partner section, and are shown with the commission already calculated. You will receive the full amount of the earnings displayed here.

Anything defined in your dashboard as "Mediavine Display Ads" is calculated at the variable revenue share rate listed in your dashboard. Anything defined as a "Partner" as a line item is calculated at the 90% rate.

How can I tell what MY revenue share is on any given day?

Log in to your Mediavine Dashboard and scroll all the way to the bottom of the screen. Your revenue share is listed there, daily.

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